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Build a Primary Audience in Action Chat

Learn how to build a Primary Audience in Action Chat by using AI to identify and refine the audience that best aligns with your marketing objectives.

Overview

Follow this article to learn how to build a Primary Audience using Action Chat.

A Primary Audience represents the core group of people most relevant to your brand, campaign, or marketing objective. Rather than manually selecting audience criteria, Action Chat uses natural language conversations to help you identify and refine the audience that best matches your goals.

As you interact with the AI, Action Chat recommends audience segments based on your prompts and continues refining its recommendations as the conversation develops. This conversational approach allows you to quickly move from a broad marketing idea to a well-defined audience that can support campaign planning, creative development, and strategic decision-making.

Before You Begin

Before building a Primary Audience, make sure you have:

  • Access to Audiense Action.
  • Switched to the Chat experience.
  • A marketing objective, brand, product, or audience you'd like to explore.

Start a New Conversation

  • Open Action Chat and create a new conversation.

  • Describe the audience you want to identify using natural language. You can begin with a brand, competitor, product, industry, or marketing objective. There's no required format, simply explain the audience you'd like to better understand.

Review the Recommended Audience

  • Once your prompt has been submitted, Action Chat analyzes the request and recommends an audience that best aligns with your objective.

    • The AI explains its recommendations and provides a foundation for further exploration. Rather than immediately presenting a fixed audience definition, Action Chat encourages an iterative workflow where recommendations continue to improve as additional context is provided.

Refine the Audience

Continue the conversation by asking follow-up questions.

As you provide additional context, Action Chat refines its recommendations and helps narrow your Primary Audience based on your goals.

You may choose to:

  • Clarify your marketing objective.
  • Explore audience characteristics.
  • Compare similar audiences.
  • Request additional recommendations.
  • Learn more about specific audience segments.

Each follow-up builds upon the existing conversation, allowing the AI to provide increasingly relevant insights.

Explore Audience Segments

  • As your Primary Audience becomes more defined, Action Chat may recommend audience segments that support your analysis.

    • These recommendations help you better understand the characteristics of your audience and provide opportunities to continue exploring related segments within the same conversation. If you already know which audience segment you'd like to analyze, you can also begin your workflow by selecting a segment from the Segment Library.

Continue Your Analysis

Building a Primary Audience is often the first step in a broader marketing workflow. Once you've identified your audience, you can continue asking questions to explore additional insights, compare brands, or generate recommendations that support your campaign planning. Because conversations are automatically saved, you can return at any time to continue refining your audience without starting over.