Compare Multiple Brands in Action Chat
Learn how to compare multiple brands in Action Chat to identify shared audiences, understand key differences, and uncover marketing opportunities.
Overview
Follow this article to learn how to compare multiple brands using Action Chat.
Action Chat allows you to analyze more than one brand within the same conversation, making it easy to explore how audiences compare across competitors, complementary brands, or companies within the same industry. Rather than running separate analyses, you can ask the AI to evaluate multiple brands together and provide recommendations based on their audience characteristics.
Comparing brands helps you better understand where audiences overlap, identify differentiating traits, and uncover opportunities that can inform marketing strategy, audience targeting, and campaign planning.
Before You Begin
Before comparing brands in Action Chat, make sure you have:
- Access to Audiense Action.
- Switched to the Chat experience.
- Two or more brands you would like to analyze.
Start a New Conversation
Open Action Chat and begin a new conversation.
Enter a prompt that includes the brands you would like to compare. You can describe your objective using natural language, allowing the AI to understand the context of your request. For example, you might ask the AI to compare brands within the same industry or evaluate audiences associated with competing products or services.
Review the AI's Analysis
After your request has been submitted, Action Chat analyzes the brands and generates audience insights based on the information available.
Depending on your request, the AI may highlight:
- Audience similarities.
- Audience differences.
- Shared characteristics between brands.
- Unique traits associated with individual brands.
- Marketing opportunities worth exploring.
The response is designed to provide strategic insights that help you better understand how the selected brands relate to one another.
Continue Refining the Comparison
One of the advantages of Action Chat is that you can continue building on the conversation. Ask follow-up questions to explore the comparison in more detail or refine the analysis based on your objectives. For example, you may choose to:
- Learn more about a particular audience.
- Explore why one audience differs from another.
- Ask for additional recommendations.
- Continue comparing additional brands within the same conversation.
Because Action Chat maintains the conversation context, you don't need to repeat your original request each time you ask a follow-up question.
Explore Recommended Audiences
As the comparison develops, Action Chat may recommend audience segments that are relevant to one or more of the brands being analyzed.
These recommendations can help you better understand:
- Which audiences are most closely associated with each brand.
- Where audiences overlap.
- Potential opportunities for audience expansion.
- Additional audiences worth exploring.
You can continue asking questions about any recommended audience to gain deeper insights without leaving the conversation.
Build on Your Findings
Brand comparison is often the starting point for additional audience exploration. After reviewing the AI's recommendations, you can continue the conversation to generate additional insights or begin exploring specific audience segments in greater detail. Your conversation is automatically saved, allowing you to return later and continue your analysis whenever needed.