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Create a Brand Project in Projects (Classic)

Learn how Brand Projects help you analyze consumer audiences, uncover actionable insights, and generate strategic marketing recommendations based on a specific brand.

Overview

Follow this article to learn about Brand Projects in Projects (Classic).

A Brand Project allows you to generate audience intelligence based on a specific brand. By selecting a brand as the starting point for your analysis, Projects (Classic) identifies the audiences associated with that brand and generates a comprehensive report containing audience insights, marketing recommendations, personas, and strategic guidance.

Brand Projects are designed to help marketers better understand the people who engage with a brand, allowing teams to make more informed decisions around audience targeting, campaign planning, messaging, and creative strategy.

Once a project has been generated, you can continue exploring your audience through the various report sections available within Projects (Classic), including Audience Segments, Marketing Recommendations, Influencers, Visual Guidance, and additional AI-powered features.

When Should You Create a Brand Project?

A Brand Project is an effective starting point whenever your marketing strategy is centered around understanding the audience of a specific brand.

For example, you may want to create a Brand Project when you are:

  • Researching your own brand's audience.
  • Exploring the audience of a competitor.
  • Understanding consumer interests before launching a campaign.
  • Identifying opportunities for audience expansion.
  • Gathering audience intelligence to support marketing strategy.

How Brand Projects Work

When you create a Brand Project, Projects (Classic) analyzes the selected brand and generates a detailed audience report. Rather than producing a single summary, the report is organized into multiple sections that help you understand different aspects of your audience.

Depending on your project, you can explore information such as:

  • Audience Segments that represent the people most closely associated with the brand.
  • Marketing Recommendations generated from the audience analysis.
  • Visual Guidance to support creative development.
  • Influencer insights related to the audience.
  • Targeting Descriptors that help define audience characteristics.
  • Content Strategy recommendations to support campaign planning.

Together, these insights provide a comprehensive view of your audience and can help inform future marketing decisions.

Understanding Your Report

Every Brand Project generates a structured report that is designed to support marketing decision-making.

Rather than focusing on a single metric, Projects (Classic) combines multiple forms of audience intelligence into one report so you can better understand who your audience is and how to engage them.

As you review your project, consider how each section contributes to the overall story of your audience. Audience Segments help identify who your customers are, Marketing Recommendations suggest opportunities for engagement, while Visual Guidance, Influencer insights, and Content Strategy recommendations provide practical direction for campaign planning.