Create a Describe It Project in Projects (Classic)
Learn how to create a Describe It Project in Projects (Classic) by describing your ideal audience in natural language to generate audience insights and marketing recommendations.
Overview
Follow this article to learn about Describe It Projects in Projects (Classic).
A Describe It Project allows you to begin your audience research by describing the type of audience you want to understand. Instead of selecting a specific brand or choosing predefined interests, this project type starts with your own description of an audience, product, campaign, or marketing objective.
This flexible approach is useful when you know the characteristics of the audience you're trying to reach but don't necessarily have a single brand or interest to use as a starting point. By describing your audience in natural language, Projects (Classic) can generate a report that helps you better understand the people who align with your marketing goals.
Like other project types, a Describe It Project generates a comprehensive report containing audience insights, strategic recommendations, and AI-powered analysis that can support campaign planning and audience discovery.
When Should You Use a Describe It Project?
A Describe It Project is particularly useful during the early stages of campaign planning or audience research, when your objective is well defined but your audience is still being explored.
For example, you may know the type of people you want to reach, the problem you're trying to solve, or the market you're interested in, but you may not have a specific brand or interest that accurately represents that audience. Rather than forcing your research to begin with predefined options, the Describe It Project allows you to start with your own description and use that as the foundation for your analysis.
This makes it a valuable option for exploring new markets, validating marketing ideas, or discovering audiences that may not be immediately associated with a particular brand.
How Describe It Projects Work
Describe It Projects are designed to transform your audience description into actionable audience intelligence.
After you describe the audience you're interested in, Projects (Classic) analyzes the information and generates a structured report that provides a deeper understanding of the audience associated with your description. Instead of producing a single summary, the report combines multiple forms of audience intelligence to help you better understand who your audience is and how they can be reached. Once the report has been generated, you can explore audience segments, review marketing recommendations, examine visual guidance, investigate influencer insights, and use the AI-powered tools available within Projects (Classic) to continue refining your understanding of the audience.
Understanding Your Results
The value of a Describe It Project extends beyond simply identifying an audience. Each section of the report provides a different perspective that helps you build a more complete understanding of the people associated with your original description.
As you review the report, you'll find opportunities to explore audience characteristics, identify strategic recommendations, and discover additional insights that may help shape future marketing initiatives. Together, these sections provide a comprehensive view of your audience while helping validate or refine your original assumptions.
Continue Exploring Your Audience
Once your project has been generated, you can continue exploring the results using the AI-powered features available within Projects (Classic). Rather than treating the report as the end of your research, these tools allow you to continue asking questions and investigating the audiences identified within your project.
For example, you can use Persona Chat to better understand audience characteristics, review strategic recommendations in greater detail, or continue exploring the report from different perspectives. This combination of structured reporting and conversational AI allows you to move beyond high-level insights and develop a more complete understanding of your target audience.