Create a Project from the Segment Library in Projects (Classic)
Learn how to create a project from the Segment Library in Projects (Classic) by selecting pre-built audience segments to quickly generate audience insights and strategic marketing recommendations.
Overview
Follow this article to learn how to create a project from the Segment Library in Projects (Classic).
The Segment Library provides a collection of pre-built audience segments that can be used as the starting point for a new project. Rather than beginning your analysis with a brand, interest, or audience description, you can browse available segments and select one that best aligns with your marketing objectives.
This approach offers a faster path to audience discovery by allowing you to begin with an established audience segment. Once selected, Projects (Classic) generates a report containing audience intelligence, marketing recommendations, personas, and strategic insights that help you better understand the selected audience.
Creating a project from the Segment Library is particularly useful when you want to explore an audience that has already been identified, eliminating the need to define your own starting point.
When Should You Create a Project from the Segment Library?
The Segment Library is designed for situations where an existing audience segment closely matches the audience you want to analyze.
Instead of spending time defining an audience from scratch, you can browse the available segments and select one that supports your marketing goals. This makes the Segment Library an efficient starting point for audience research, campaign planning, and strategic analysis. It's also a useful option when you're exploring new audience opportunities and want inspiration from existing segments before beginning a deeper investigation.
How the Segment Library Works
The Segment Library organizes pre-built audience segments that can be used as the foundation for a new project. After selecting a segment, Projects (Classic) generates a complete audience report based on that segment. Rather than providing only a high-level overview, the report combines multiple forms of audience intelligence to help you understand who the audience is, what distinguishes them, and how they can be reached effectively.
Each report includes several sections that work together to provide a comprehensive view of the selected audience. As you explore the project, you'll be able to review audience segments, marketing recommendations, visual guidance, influencer insights, targeting descriptors, and content strategy recommendations.
Explore Your Project
Once the project has been generated, you can begin exploring the audience through the report's various insight sections. Each section contributes a different perspective on the selected audience, helping you build a more complete understanding of the people represented by the segment. Rather than viewing each insight independently, Projects (Classic) combines audience intelligence, strategic recommendations, and AI-powered analysis into a single report that supports marketing decision-making. Reviewing the report as a whole allows you to move from understanding who your audience is to identifying practical opportunities for campaign planning and audience engagement.
Continue Your Analysis
Creating a project from the Segment Library is often the first step in a broader audience analysis workflow. Once the report has been generated, you can continue exploring the audience using the AI-powered features available within Projects (Classic). These tools allow you to investigate audience characteristics in greater detail, ask additional questions about the audience, and build upon the recommendations generated by the report. Combining the Segment Library with the AI features creates a flexible workflow that supports both audience discovery and deeper strategic analysis.