Create a Store Visits Project in Projects (Classic)
Learn how to create a Store Visits Project in Projects (Classic) to analyze audiences based on physical store locations and generate actionable audience insights and marketing recommendations.
Overview
Follow this article to learn about Store Visits Projects in Projects (Classic).
A Store Visits Project allows you to generate audience insights based on people associated with a physical store or retail location. Rather than beginning your analysis with a brand, interest, or audience description, this project type focuses on audiences connected to a specific location, helping you better understand the characteristics of people who visit that store.
By analyzing audiences through a location-based lens, Store Visits Projects provide valuable intelligence that can support local marketing initiatives, audience research, campaign planning, and broader business strategy.
Like the other project types available in Projects (Classic), a Store Visits Project generates a comprehensive report that combines audience intelligence with strategic recommendations and AI-powered features to help you better understand your audience.
When Should You Use a Store Visits Project?
A Store Visits Project is most valuable when your marketing strategy is centered around understanding audiences connected to a physical location.
Instead of analyzing people based on the brands they follow or the interests they share, this project helps you explore audiences through the context of store visitation. This can provide a different perspective on your customers and help uncover opportunities for localized marketing strategies, audience targeting, and campaign planning. Whether you're exploring a single location or evaluating audiences associated with retail environments, a Store Visits Project provides another way to understand who your audience is and how they can be engaged.
How Store Visits Projects Work
Store Visits Projects generate a report based on audiences associated with a selected store location.
Once the project has been created, Projects (Classic) analyzes the available audience data and organizes the results into a structured report. Rather than presenting a single summary, the report brings together multiple forms of audience intelligence that help explain who the audience is and provide recommendations for engaging them more effectively.
As you explore the completed report, you'll have access to insights that include Audience Segments, Marketing Recommendations, Visual Guidance, Influencer Insights, Targeting Descriptors, and Content Strategy recommendations. Each section contributes a different perspective, allowing you to build a more complete understanding of the audience connected to the selected location.
Understanding Your Results
The value of a Store Visits Project extends beyond identifying who visits a location. The report is designed to help transform audience intelligence into actionable marketing insights.
As you review the report, you'll be able to explore audience characteristics, discover strategic opportunities, and better understand how different sections of the report work together to support marketing decisions. Rather than relying on a single data point, Projects (Classic) combines multiple forms of analysis to provide a more complete picture of your audience. Reviewing the report as a whole allows you to move beyond simple audience identification and begin developing strategies that are informed by audience behavior and characteristics.
Continue Your Analysis
Generating a Store Visits Project is often the first step in a broader audience research workflow. Once your report has been generated, you can continue exploring the audience using the AI-powered features available within Projects (Classic). These tools allow you to investigate audience characteristics in greater detail, ask additional questions, and expand upon the insights presented throughout the report.
Together, the structured report and AI-powered features provide a flexible workflow for discovering audiences, validating marketing ideas, and developing strategic recommendations.