Create Your First Project
Learn how to create your first project in Projects (Classic) to generate detailed audience insights and marketing recommendations.
Overview
Follow this article to learn how to create your first project using Projects (Classic) in Audiense Action.
Projects (Classic) provides a structured approach to audience analysis by allowing you to create reports based on brands, interests, audience segments, and other available inputs. Once your project has been generated, you can explore audience insights, marketing recommendations, personas, and activation opportunities.
If you're looking for a more conversational experience, see Create Your First Chat.
Before You Begin
Before creating your first project, make sure you have:
- Access to Audiense Action.
- Switched to Projects (Classic).
- An idea of the brand, topic, interest, or audience you want to analyze.
Note: If you're currently using Action Chat, you can switch to Projects (Classic) at any time from your account menu.
Open Projects (Classic)
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After signing in to Audiense Action, switch to Projects (Classic) if you're not already using it.
Create a New Project
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Click New Project to begin creating a report.
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Audiense Action offers several ways to create a project depending on your analysis goals.
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For example, you can create a project based on:
- A brand
- Interests
- A description of your target audience
- Audience segments from the Segment Library
- Store visits (where available)
- Choose the option that best fits the audience you want to analyze.
Configure Your Project
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Enter the required information for your selected project type.
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Depending on the option you chose, this may include selecting a brand, describing your audience, choosing interests, or selecting audience segments.
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Review your project settings before continuing.
Generate Your Project
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When you're satisfied with your project configuration, generate the report.
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Audiense Action will analyze the selected audience and prepare your project.
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Processing time may vary depending on the type of analysis being performed.
Explore Your Results
Once your project has finished processing, you can begin exploring your audience insights.
Depending on the project type, your report may include:
- Audience segments
- Personas
- Marketing recommendations
- Visual guidance
- Influencer insights
- Targeting recommendations
- Strategic suggestions
From your project, you can also continue exploring your audience using features such as Persona Chat or export your results for sharing.