---
title: Switch Between Chat and Projects (Classic)
description: Learn how to switch between Action Chat and Projects (Classic) in Audiense Action.
---

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1. [Action](https://knowledge.audiense.com/action?hsLang=en)
2. [Getting started](https://knowledge.audiense.com/action/getting-started?hsLang=en)
3. [Features](https://knowledge.audiense.com/action/getting-started?hsLang=en#features)

# Switch Between Chat and Projects (Classic)

## Learn how to switch between Action Chat and Projects (Classic) in Audiense Action.

### Overview

Audiense Action includes both the conversational Action Chat experience and the report-based Projects (Classic) experience. You can switch between them at any time without affecting your saved conversations or projects.

This allows you to move seamlessly between AI-powered exploration and structured audience reporting whenever your workflow requires it.

---

### Open the Account Menu

- After signing in to Audiense Action, locate your profile icon at the bottom of the left navigation panel.
- Click your profile icon to open the account menu.

### Select Your Experience

The account menu displays the experience you are not currently using.

- If you're currently using Action Chat, you'll see Projects (Classic) as an available option.
- If you're currently using Projects (Classic), you'll see Chat as an available option.

Click the available option to switch experiences.

### Continue Working

- After switching, Audiense Action will load the selected experience.
- If you switch to Action Chat, you can begin a new conversation or continue previous chats.
- If you switch to Projects (Classic), you can create new projects or continue working with your existing reports.
- Your conversations and projects remain available within their respective experiences.

---

### When Should I Switch?

You may want to switch experiences depending on the task you're working on.

Consider using Action Chat when you want to:

- Explore new audience ideas.
- Ask follow-up questions.
- Compare brands.
- Test creative assets.
- Generate campaign briefs or summaries.

Consider using Projects (Classic) when you want to:

- Create structured audience reports.
- Review detailed audience insights.
- Export reports.
- Activate audiences through integrations.

---

### Frequently Asked Questions

#### Does switching experiences delete my work?

No. Your conversations and projects are stored independently. Switching between experiences does not remove or overwrite your existing work.

#### Can I switch back at any time?

Yes. You can switch between Action Chat and Projects (Classic) whenever needed.

#### Is one experience replacing the other?

Action Chat is the default experience for Audiense Action. Projects (Classic) remains available and can be accessed through the account menu.

- [Getting started](https://knowledge.audiense.com/action/getting-started?hsLang=en#main-content)

    - [About](https://knowledge.audiense.com/action/getting-started?hsLang=en#about)
    - [Features](https://knowledge.audiense.com/action/getting-started?hsLang=en#features)
- [Reports](https://knowledge.audiense.com/action/reports?hsLang=en#main-content)

    - [About](https://knowledge.audiense.com/action/reports?hsLang=en#about)
- [Action Chat](https://knowledge.audiense.com/action/action-chat?hsLang=en#main-content)

    - [Getting Started](https://knowledge.audiense.com/action/action-chat?hsLang=en#getting-started)
    - [Audience Discovery](https://knowledge.audiense.com/action/action-chat?hsLang=en#audience-discovery)
    - [Testing](https://knowledge.audiense.com/action/action-chat?hsLang=en#testing)
    - [Managing Chats](https://knowledge.audiense.com/action/action-chat?hsLang=en#managing-chats)
- [Projects (Classic)](https://knowledge.audiense.com/action/projects-classic?hsLang=en#main-content)

    - [Creating Projects](https://knowledge.audiense.com/action/projects-classic?hsLang=en#creating-projects)
    - [Understanding your Results](https://knowledge.audiense.com/action/projects-classic?hsLang=en#understanding-your-results)
- [Integrations](https://knowledge.audiense.com/action/integrations?hsLang=en#main-content)

    - [Integrations](https://knowledge.audiense.com/action/integrations?hsLang=en#integrations)
- [FAQ](https://knowledge.audiense.com/action/faq?hsLang=en)

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