Test Creative Assests with Action Chat
Learn how to upload images and videos to Action Chat, receive AI-powered creative feedback, and use creative scores to evaluate and refine your marketing assets.
Overview
Follow this article to learn how to test creative assets using Action Chat.
Creative Testing allows you to receive AI-powered feedback on your marketing assets before launching a campaign. Instead of relying solely on subjective opinions, Action Chat analyzes your creative and provides recommendations that can help you better understand how well it aligns with your intended audience. You can upload both images and videos directly into your conversation. Once your asset has been analyzed, Action Chat provides a creative score along with recommendations and opportunities for improvement. Creative Testing is designed to support campaign planning by helping you evaluate creative assets early in the marketing process.
Before You Begin
Before testing your creative, make sure you have:
- Access to Audiense Action.
- Switched to the Chat experience.
- Started a conversation in Action Chat.
- An image or video you'd like to evaluate.
Note: Action Chat supports both image and video uploads for creative analysis.
Start or Open a Conversation
Begin by creating a new conversation or opening an existing one.
Creative Testing takes place within an Action Chat conversation, allowing the AI to understand the context of your marketing objectives while reviewing your creative.
Upload Your Creative Asset
Within the conversation, upload the creative asset you want to evaluate.
Action Chat supports both:
- Images
- Videos
Once uploaded, the AI will begin analyzing your creative.
Note: Video upload support is available in addition to image uploads, allowing you to receive feedback on a wider range of creative assets.
Review Your Creative Score
After your creative has been analyzed, Action Chat generates a creative score along with AI-powered observations. The creative score is designed to help you understand how effectively your creative aligns with your marketing objectives and intended audience.
In addition to the overall score, the AI provides contextual recommendations that explain the evaluation and identify opportunities for improvement.
Explore the AI's Recommendations
Creative Testing is more than a single score. Action Chat explains its analysis and provides recommendations that you can continue exploring through the conversation. As with any Action Chat workflow, you can ask follow-up questions to better understand the results or request additional guidance.
For example, you can continue the conversation to:
- Learn why a particular score was assigned.
- Better understand the AI's recommendations.
- Explore opportunities to improve your creative.
- Ask additional questions about your campaign.
Because the conversation maintains context, the AI can continue building upon its previous analysis.
Test Multiple Creative Assets
You can continue the same conversation to evaluate additional creative assets. Testing multiple images or videos within the same conversation allows you to compare recommendations and continue refining your campaign as your creative evolves. Each new upload becomes part of the ongoing discussion, allowing Action Chat to provide increasingly contextual feedback.
Frequently Asked Questions
What types of creative can I upload?
Action Chat supports both image and video uploads for Creative Testing.
Can I upload more than one creative asset?
Yes. You can continue uploading additional images or videos within the same conversation to receive further feedback and continue refining your campaign.
Is the creative score the only feedback I receive?
No. In addition to the creative score, Action Chat provides AI-generated recommendations and explanations that help you understand the results and identify opportunities for improvement.