Understand Audience Segments in Projects (Classic)
Learn how Audience Segments help you understand the people identified within your project and use those insights to support audience research, campaign planning, and marketing strategy.
Overview
Follow this article to learn about Audience Segments in Projects (Classic).
Audience Segments are one of the foundational components of every project in Projects (Classic). After a project has been generated, Audience Segments help organize and describe the groups of people associated with the audience you've analyzed, providing a starting point for understanding who they are before exploring additional recommendations and insights.
Rather than presenting your audience as a single group, Projects (Classic) identifies segments that share common characteristics. These segments make it easier to understand the different audiences represented within your project and provide additional context for the recommendations and AI-powered features found throughout the rest of the report.
Whether your project was created from a brand, interests, a natural language description, the Segment Library, or store visits, Audience Segments provide one of the first opportunities to begin exploring your audience in detail.
Why Audience Segments Matter
Understanding your audience is the foundation of every successful marketing strategy. Audience Segments help transform a broad audience into smaller, more meaningful groups that can be explored throughout the rest of the report.
Rather than simply identifying who your audience is, these segments provide context that helps you understand how different groups contribute to the overall audience. This makes it easier to interpret the strategic recommendations presented elsewhere in Projects (Classic).
Audience Segments also serve as the basis for many of the AI-powered features available within Projects (Classic). As you continue exploring your report, you'll use these audience insights to better understand personas, evaluate recommendations, and develop marketing strategies that align with your objectives.
How Audience Segments Fit Into Your Report
Audience Segments are designed to work alongside the other sections of your project rather than being viewed in isolation.
After reviewing the identified segments, you can continue exploring your report to understand how those audiences connect to the recommendations generated throughout Projects (Classic. Marketing Recommendations build upon the audiences that have been identified, while Visual Guidance, Influencer insights, Targeting Descriptors, and Content Strategy all provide additional perspectives that help you better understand and engage those audiences.
Taken together, these report sections create a more complete picture of your audience and provide practical guidance for marketing planning.
Using Audience Segments
Audience Segments are intended to be the starting point for deeper audience analysis As you review your project, take time to understand the audiences that have been identified before moving on to the strategic recommendations. Doing so provides valuable context that makes the remaining sections of the report easier to interpret.
Once you've reviewed the Audience Segments, continue exploring the report to discover additional insights and recommendations. You can also use the AI-powered features available within Projects (Classic) to further investigate the audiences identified in your report and continue building your understanding through conversation.