Understand Influencer Insights in Projects (Classic)
Learn how the Influencer Insights section helps you discover influential voices connected to your audience and use those insights to support marketing strategy and audience engagement.
Overview
Follow this article to learn about Influencer Insights in Projects (Classic).
The Influencer Insights section helps you better understand the influential voices associated with the audience identified in your project. By highlighting relevant influencers alongside your audience analysis, this section provides additional context that can support marketing strategy, campaign planning, and audience research.
Rather than focusing only on audience demographics or characteristics, Influencer Insights introduces another perspective by identifying individuals who are relevant to the audience represented within your report. This allows you to better understand the broader ecosystem surrounding your audience and consider how influential voices may contribute to your overall marketing strategy.
Whether your project was created from a brand, interests, a natural language description, the Segment Library, or store visits, Influencer Insights adds another layer of intelligence that complements the rest of the report.
Why Influencer Insights Matter
Understanding an audience involves more than identifying who they are. It also includes understanding the people, voices, and communities that are relevant to them.
Influencer Insights helps extend your audience research by identifying influential individuals associated with the audience you've analyzed. These insights can help provide additional context for marketing planning and support a more complete understanding of the audience ecosystem. When viewed alongside the rest of your report, Influencer Insights can help inform campaign development, audience engagement strategies, and broader marketing initiatives by connecting audience intelligence with influential voices.
How Influencer Insights Fit Into Your Report
Influencer Insights is designed to complement the other sections of your project rather than replace them.
The Audience Segments section establishes who your audience is, while Marketing Recommendations help translate those insights into strategic direction. Visual Guidance supports creative planning, and Influencer Insights adds another perspective by helping you understand the influential voices connected to that audience.
As you continue exploring your report, you'll also encounter Targeting Descriptors and Content Strategy recommendations, which provide additional information that supports your overall understanding of the audience. Together, these report sections work together to create a comprehensive view of your project and the opportunities it identifies.
Using Influencer Insights
Influencer Insights should be considered alongside the broader audience intelligence presented throughout your project. As you review this section, consider how the identified influencers relate to the audience segments and strategic recommendations found elsewhere in the report. Looking across multiple sections helps create a more complete understanding of the audience and the environment in which they engage. Rather than viewing influencer information independently, use it as one component of your overall marketing analysis. Combining these insights with the recommendations throughout the rest of the report provides stronger context for campaign planning and audience strategy.