Understand Marketing Recommendations in Projects (Classic)
Learn how Marketing Recommendations help transform audience insights into actionable strategies that support campaign planning, audience engagement, and marketing decision-making.
Overview
Follow this article to learn about Marketing Recommendations in Projects (Classic).
Marketing Recommendations are one of the key sections of every project report in Projects (Classic). After your audience has been analyzed, this section provides strategic recommendations that help you better understand how to engage the audience identified within your project.
Rather than simply presenting audience data, Marketing Recommendations help bridge the gap between audience intelligence and marketing strategy. By combining the insights generated throughout your project, this section provides practical guidance that can support campaign planning, messaging, audience targeting, and broader marketing initiatives.
Whether your project was created from a brand, interests, a natural language description, the Segment Library, or store visits, Marketing Recommendations help translate audience analysis into meaningful business decisions.
Why Marketing Recommendations Matter
Understanding an audience is only the first step in developing an effective marketing strategy. Marketing Recommendations build upon the audience insights identified throughout your project and help you determine how those insights can be applied to real-world marketing initiatives. Rather than requiring you to interpret every audience characteristic independently, this section helps connect the different parts of your report into strategic recommendations that can support planning and decision-making. These recommendations also provide valuable context as you continue exploring the rest of your report, making it easier to understand how the identified audience can influence campaign development and future marketing efforts.
How Marketing Recommendations Fit Into Your Report
Marketing Recommendations are designed to work alongside the other sections of your project rather than replacing them.
The recommendations build upon the Audience Segments identified within your report and complement the additional insights found throughout Projects (Classic). As you continue reviewing your report, sections such as Visual Guidance, Influencer Insights, Targeting Descriptors, and Content Strategy provide additional perspectives that support and expand upon these recommendations. Together, these sections create a connected view of your audience, helping you move from understanding who your audience is to developing informed marketing strategies.
Using Marketing Recommendations
Marketing Recommendations are intended to help guide your decision-making throughout the planning process. As you review this section, consider how the recommendations relate to the audiences identified earlier in your report. Understanding the relationship between the audience insights and the recommended strategies provides valuable context that can support campaign planning and audience engagement. Rather than viewing these recommendations independently, use them together with the rest of your report to build a more complete understanding of your audience and identify opportunities that align with your marketing objectives.