Understand Targeting Descriptors in Projects (Classic)
Learn how Targeting Descriptors help define the characteristics of your audience and support more informed marketing, audience targeting, and campaign planning.
Overview
Follow this article to learn about Targeting Descriptors in Projects (Classic).
Targeting Descriptors are one of the key insight sections available within every Projects (Classic) report. This section helps describe the audience identified during your analysis by highlighting characteristics that can be used to better understand and communicate with that audience.
While Audience Segments identify the groups of people associated with your project, Targeting Descriptors help further define those audiences by providing additional context about their characteristics. These insights help transform audience research into practical information that can support campaign planning, messaging, and audience targeting.
Whether your project was created from a brand, interests, a natural language description, the Segment Library, or store visits, Targeting Descriptors provide another layer of audience intelligence that complements the rest of the report.
Why Targeting Descriptors Matter
Understanding your audience goes beyond identifying who they are—it also involves understanding the characteristics that make that audience unique.
Targeting Descriptors provide additional context that helps you better define the audience represented within your project. By describing the audience in greater detail, this section supports more informed marketing decisions and helps translate audience intelligence into actionable planning.
These descriptors are particularly valuable when reviewing your audience alongside the other sections of the report. Together, they help build a clearer understanding of the people you're trying to reach and provide additional context for strategic recommendations.
How Targeting Descriptors Fit Into Your Report
Targeting Descriptors are designed to work alongside the other insights available throughout your project. Audience Segments introduce the audiences identified during your analysis, while Marketing Recommendations help explain strategic opportunities. Visual Guidance supports creative planning, and Influencer Insights highlight influential voices connected to your audience. Targeting Descriptors build upon these sections by providing additional detail that helps define and characterize the audience.
As you continue exploring your report, you'll also encounter Content Strategy recommendations, which use the audience intelligence developed throughout the report to help guide future marketing efforts. Together, these sections provide a connected view of your audience and support more informed decision-making.
Using Targeting Descriptors
Targeting Descriptors are intended to help you better interpret the audience identified throughout your project. As you review this section, consider how the descriptors align with the Audience Segments and Marketing Recommendations presented earlier in the report. Looking at these sections together helps create a more complete understanding of your audience than reviewing each section independently.
Targeting Descriptors can also provide useful context as you continue exploring the report's AI-powered features. By combining these audience characteristics with additional recommendations and analysis, you can continue refining your understanding of the audience and developing marketing strategies that align with your objectives.