Upload Brand Context to Personalize Action Chat Conversations

Overview

Follow this article to learn how to upload Brand Context in Action Chat.

Action Chat is designed to help you discover audiences, explore marketing opportunities, and generate AI-powered recommendations through natural language conversations. While the AI can provide valuable insights based on your prompts alone, uploading Brand Context allows you to provide additional information about your organization so responses can be tailored to your business and marketing objectives.

Brand Context serves as reference material for the AI throughout your conversation. Instead of relying only on general prompts, Action Chat can use the information you've provided to better understand your brand when generating recommendations, campaign ideas, summaries, and other marketing insights.

This feature is particularly useful when you want conversations to reflect your organization's products, services, messaging, or strategic goals.

What is Brand Context?

Brand Context is information that you upload into an Action Chat conversation to provide additional background about your organization.

Rather than asking the AI to infer information about your business, Brand Context gives it additional reference material that can be considered while generating responses.

Providing this additional context helps create conversations that are more personalized and aligned with your specific business needs.

When Should You Upload Brand Context?

Consider uploading Brand Context when you want the AI to generate recommendations that are more specific to your organization. For example, Brand Context can be helpful when you're using Action Chat to:

• Discover audiences for your brand.
• Explore marketing opportunities.
• Generate campaign recommendations.
• Create executive summaries.
• Produce campaign briefs.
• Develop competitive analyses.

Before You Begin

Before uploading Brand Context, make sure you have:

• Access to Audiense Action.
• Switched to the Chat experience.
• Started a new conversation or opened an existing one.
• Brand information that you'd like the AI to reference during the conversation.

Open an Action Chat Conversation

• Begin by opening an existing conversation or creating a new one.

• Because Brand Context becomes part of the conversation, it should be added before beginning the discussion or whenever additional business information becomes relevant.

Upload Your Brand Context

• Within the conversation, upload your Brand Context.

• Once uploaded, Action Chat uses this information as additional context while generating responses throughout the conversation.

• Rather than replacing your prompts, Brand Context works alongside your questions to help produce recommendations that are more relevant to your organization.

Continue the Conversation

After your Brand Context has been uploaded, continue interacting with Action Chat as you normally would. Ask questions, explore audiences, compare brands, or request marketing recommendations. As the conversation develops, the AI incorporates both your prompts and the uploaded Brand Context when generating responses. Because Action Chat maintains the conversation history, you don't need to repeatedly provide the same business background throughout the discussion.

Update Your Brand Context

As your marketing objectives evolve, you may choose to start a new conversation with different Brand Context or continue an existing conversation that already includes your uploaded information.

Using the appropriate Brand Context for each conversation helps keep recommendations aligned with the specific project or marketing initiative you're working on.

Frequently Asked Questions

Does Brand Context replace my prompts?

No. Brand Context provides additional information for the AI to reference, but you will continue interacting with Action Chat through natural language prompts and follow-up questions.

Can I continue asking questions after uploading Brand Context?

Yes. Once Brand Context has been uploaded, continue the conversation as you normally would. The AI will reference both your prompts and the uploaded information when generating responses.

Do I need to upload Brand Context for every conversation?

Brand Context is most useful when you want responses tailored to a specific organization or marketing objective. Whether you upload it depends on the type of conversation you're having.