Creating a Demand Report 

 Overview

A Demand Report compares a basket of entities, brands, celebrities, IPs, products, across social, web and search, in the markets and channels that matter to you. Building one takes four things: a basket of entities, a set of channel priorities (plus, optionally, the countries you want to explore), whether the report should run once or track monthly, and a name.

This article walks through the report-creation flow end-to-end, from opening the form to clicking Launch. For the concepts behind it, see What is an Entity? and The Demand Score. 

Opening the creation flow

From the Reports List, click the "New report" button in the top right. On the report-creation page, pick the Demand Report card. You'll land on the Define Report screen, the single workspace where you assemble the basket, set priorities and launch.

A Demand Report can hold up to 1,000 entities, so the same flow works whether you're comparing nine streaming services or the full S&P 500.

Naming your report

Before you add any entities, name the report. The name field sits at the top of the Define Report screen, a clear, specific name (e.g., "Top 9 Streaming Services — Q2") makes the report easy to find later in your Reports List and keeps version history readable when you clone or re-run it.

Adding entities to the basket

Entities go into the "Write or paste your entities here" text area. There are two ways to add them:

• Type names one by one. As you type, Demand shows a suggestions dropdown of matching entities in the database. Picking from the suggestion list is not mandatory, it's an aid, but it's the fastest way to avoid the two most common mistakes: ambiguity (which Apple did you mean?) and typos.
• Paste a whole list. Useful when you've prepared your basket in a spreadsheet. Paste it in one shot and Demand will resolve each line against the database.

Before you commit to a suggestion, hover the info icon next to it. A side panel opens showing the channel-by-channel breakdown behind that name, the Google search term, the Instagram and X handles, the TikTok and YouTube accounts, the URL. That preview is your sanity check that you're picking the right entity.

Entity status: Your launch checklist

Every entity you add gets a status, shown on its row and tallied in the Entity Status panel on the right of the screen. There are four statuses:

• Valid (green). The entity exists in the database and will be included in the report. This is what you want.
• Duplicate (grey). The same entity has been added more than once. Duplicates don't double-count, Demand only uses one, so the grey flag is informational. Clean the list if you want a tidier definition.
• Exceeding (red). Flagged when your basket goes over the 1,000-entity cap. Everything beyond the cap is red so you can review and decide which entries to remove before launching.
• Not found (yellow). The entity isn't in the database yet. This isn't a dead end, there's a request flow you can use to ask the team to add it.

The Entity Status panel also shows totals at a glance, how many valid, duplicate, exceeding and not-found entities you have, plus the running total. Use it as your launch checklist: no reds, no unresolved yellows, totals match what you expected.

Reviewing what's behind a name

Because one entity name can hide many signals, multiple Instagram handles, multiple X accounts, several search terms and a URL, there are three levels of detail you can see, depending on how deep you need to go:

• Level 1 — the suggestion info icon. Hover the info icon next to a suggestion while typing. Light, quick, useful for picking the right entity.
• Level 2 — hover on an entity already in your basket. Same kind of light preview, but on entries that are already in the list. Shows the first Instagram handle, first X handle and so on, with a small "+N" indicator if there are more behind them. Enough to confirm identity, not the full picture.
• Level 3 — Review Entities Information. Click the Review Entities Information button to open the full table: every Instagram handle, every X handle, every TikTok and YouTube account, every Google and YouTube search term, and the URL Demand tracks for that entity. Some entities — like Amazon Prime Video — carry dozens of country-specific handles. This is where you see all of them.

Requesting an update to an entity

Spotted something wrong with an entity's data ,a handle that shouldn't be there, a channel that should be populated but isn't, or an entity that bundles several local accounts together when you actually need to track them separately? Hover the entity in the search suggestions and click the pencil icon to open Request Entity Update.

Tick the field or fields affected (Entity Name, Instagram, X, TikTok, YouTube, URL), add a comment describing what's wrong, or both, then click Send. You'll see a confirmation straight away. The team typically reviews requests within one working day, and you'll get an email once it's actioned, either confirming the update, or explaining why it couldn't be made (most often because the change falls outside what Demand tracks: official accounts only, no fan pages, and root domains only, no subdomains or subfolders). For the full rules on how entities are identified and tracked, see How an Entity is Identified.

This is different from requesting an entity that isn't in the database at all, see Understanding entity status and 'Not Found' for that flow.

Countries & channels

Once your entities are sorted, the second half of setup happens on a single screen: pick which countries to include and set your channel priorities. Both are optional, skip either one, or both, and Demand uses sensible defaults.

Adding your countries

Add up to 10 countries to focus the report on the markets you care about, using the search box (search by continent or country),  Demand's coverage spans nearly every country in the world. Global data is always included in the report, whether or not you add any countries here, so skipping this step entirely still gives you full geographic coverage. Picking countries adds the market-level breakdowns on top: the Countries view, the country filters, and the country context inside Entity Overview.

Demand's country coverage is close to global, with a small number of exceptions that follow how data providers categorise certain markets, see the FAQs for the specifics. For the vast majority of reports, whatever market you're looking for will be there.

Before, every report was built around a fixed, limited set of markets that always appeared, whether you needed them or not. Now you simply search and add the up to 10 countries you actually care about, from virtually anywhere in the world, a faster, more flexible way to scope the report to your geography. Channels are what drive the Demand Score's weighting; countries define the markets you can explore inside the report.

Setting channel priorities

Channels covers eight signals across social, search and web:

• Social — Instagram Followers, YouTube Subscribers, TikTok Followers, X Followers.
• Search — Google Search, YouTube Search.
• Web — Google Growth, URL Traffic.

Each channel has its own slider, running from Zero to High. Drag a slider toward High and the Demand Score weighs that channel more heavily when ranking the basket; entities with a strong presence there rise. Drag it toward Zero and the channel counts for less — set all the way to Zero, it drops out of the score entirely. A concrete example: if you're a TikTok-first agency, push TikTok Followers toward High and the entities with serious TikTok footprint surface first. If you're an SEO consultancy, push Google Search and Google Growth toward High and the ranking tilts toward entities winning on search.

There's also an option people often overlook: if you genuinely want everything weighted equally, exploratory research with no particular bias, for example, leave every slider at the same position. Same position means same weight, whether that's every slider at the default, or every slider pushed to High.

 Saving your channel priorities as defaults

Once your channel sliders are where you want them, tick Save settings for all new reports. The next Demand Report you create will start with that same channel configuration already in place, so you don't have to redo it from scratch. You can always override the defaults on a per-report basis. Country selection isn't saved as a default, you'll add countries fresh each time you create a report.

Final check: the Report Summary panel

The Report Summary panel on the right of the screen gives you a one-glance recap of what you're about to launch: how many entities are in the report, which channels are in focus, which countries are in focus. Use it as a final sanity check, if anything looks wrong, scroll back up and adjust before launching.

Choosing report periodicity

Alongside the Report Summary, the Summary step asks you to choose how the report should behave over time. This choice is mandatory, you can't launch until you've picked one:

• One-time report. A single report, generated once, capturing your entities' performance right now. This is the classic Demand Report.

• Monthly tracking. The same report, relaunched automatically on the 15th of every month, so you can follow how the ranking evolves over time. You can enable or disable monthly tracking later from the report's actions in the Reports List.

There's no wrong choice, pick One-time report for a single point-in-time read, or Monthly tracking if you plan to revisit this basket regularly. See Reading your Demand report for how a monthly-tracked report behaves once it starts accumulating updates, and The Reports List for how to enable or disable tracking after launch.

 Launching the report

When everything checks out, name in place, entities all green (or knowingly yellow), priorities set the way you want them, click Launch report in the top-right corner. Demand will confirm the launch and the report goes into the queue.

Demand Reports usually finish in under five minutes. You can wait on the Reports List, where the status will move from In progress to Finished, or close the tab and come back later, you'll get an email notification when the report is ready.

Changing channel priorities after launch

Channel priorities aren't locked in once you launch. Open the Actions menu in the top-right of the report and click Recalculate cross-channel scores to bring back the same sliders. Adjust them and click Recalculate: the Demand Score updates immediately and the new configuration is saved as the report's priorities, no cloning or relaunching required. To undo your changes, open Recalculate again and set every slider back to the same position for equal weighting across all channels. Need a different set of markets? Clone the report and choose again in the clone, it takes seconds, and the original stays untouched. See Changing channel priorities after launch in Reading your Demand report for the full walkthrough.