Creating a Demand Report 

 Overview

A Demand Report compares a basket of entities, brands, celebrities, IPs, products, across social, web and search, in the markets and channels that matter to you. Building one takes three things: a basket of entities, a set of channel and country priorities, and a name.

Opening the creation flow

From the Reports List, click the "New report" button in the top right. On the report-creation page, pick the Demand Report card. You'll land on the Define Report screen, the single workspace where you assemble the basket, set priorities and launch.

A Demand Report can hold up to 1,000 entities, so the same flow works whether you're comparing nine streaming services or the full S&P 500.

Naming your report

Before you add any entities, name the report. The name field sits at the top of the Define Report screen, a clear, specific name (e.g., "Top 9 Streaming Services — Q2") makes the report easy to find later in your Reports List and keeps version history readable when you clone or re-run it.

Adding entities to the basket

Entities go into the "Write or paste your entities here" textarea. There are two ways to add them:

• Type names one by one. As you type, Demand shows a suggestions dropdown of matching entities in the database. Picking from the suggestion list is not mandatory — it's an aid — but it's the fastest way to avoid the two most common mistakes: ambiguity (which Apple did you mean?) and typos.
• Paste a whole list. Useful when you've prepared your basket in a spreadsheet. Paste it in one shot and Demand will resolve each line against the database.

Before you commit to a suggestion, hover the info icon next to it. A side panel opens showing the channel-by-channel breakdown behind that name, the Google search term, the Instagram and X handles, the TikTok and YouTube accounts, the URL. That preview is your sanity check that you're picking the right entity.

Entity status: Your launch checklist

Every entity you add gets a status, shown on its row and tallied in the Entity Status panel on the right of the screen. There are four statuses:

• Valid (green). The entity exists in the database and will be included in the report. This is what you want.
• Duplicate (grey). The same entity has been added more than once. Duplicates don't double-count — Demand only uses one — so the grey flag is informational. Clean the list if you want a tidier definition.
• Exceeding (red). Flagged when your basket goes over the 1,000-entity cap. Everything beyond the cap is red so you can review and decide which entries to remove before launching.
• Not found (yellow). The entity isn't in the database yet. This isn't a dead end — there's a request flow you can use to ask the team to add it.

The Entity Status panel also shows totals at a glance — how many valid, duplicate, exceeding and not-found entities you have, plus the running total. Use it as your launch checklist: no reds, no unresolved yellows, totals match what you expected.

 Reviewing what's behind a name

Because one entity name can hide many signals, multiple Instagram handles, multiple X accounts, several search terms and a URL, there are three levels of detail you can see, depending on how deep you need to go:

• Level 1: The suggestion info icon. Hover the info icon next to a suggestion while typing. Light, quick, useful for picking the right entity.
• Level 2: Hover on an entity already in your basket. Same kind of light preview, but on entries that are already in the list. Shows the first Instagram handle, first X handle and so on, with a small "+N" indicator if there are more behind them. Enough to confirm identity, not the full picture.
• Level 3: Review Entities Information. Click the Review Entities Information button to open the full table: every Instagram handle, every X handle, every TikTok and YouTube account, every Google and YouTube search term, and the URL Demand tracks for that entity. Some entities, like Amazon Prime Video, carry dozens of country-specific handles. This is where you see all of them.

Setting channel priorities

Once your entities are sorted, the second half of setup is priorities. There are two groups, Channels and Countries, and they both work the same way: drag-and-drop cards between three tiers (High, Medium, Low). Channels covers eight signals across social, search and web:

• Social: Instagram Followers, YouTube Subscribers, TikTok Followers, X Followers.
• Search: Google Search, YouTube Search.
• Web: Google Growth, URL Traffic.

The channels you place in the High tier are the ones the Demand Score weighs most heavily when ranking the basket. Entities with a strong presence on your high-priority channels rise; entities that are big on a deprioritised channel sink. A concrete example: if you're a TikTok-first agency, drag TikTok Followers into High and the entities with serious TikTok footprint surface first. If you're an SEO consultancy, drag Google Search and Google Growth into High and the ranking tilts toward entities winning on search.

There's also a third option people often overlook: if you genuinely want everything weighted equally, exploratory research with no particular bias, for example, drag every channel into the same tier. Same tier means same weight, whether that's three cards in High and five in Medium, or all eight in High.

Setting country priorities

Countries works exactly the same way: three tiers, drag-and-drop. The countries in your High tier are the markets that drive the ranking, entities strong in those markets surface first.

Demand Reports analyse 20 of the world's largest digital markets, across Europe, the Americas, Asia and Oceania, enough room for a real geographic strategy. For the full country list, see The Demand Score.

A practical pattern: put your priority markets in High, your secondary markets in Medium, and the rest in Low. If your campaign is launching in the US, UK, Germany, Brazil and India, those five go straight into High and the ranking will reflect what's winning in those markets specifically.

Saving your Priorities as Defaults

Once channel and country priorities are configured the way you like them, you can save them as your defaults. The next Demand Report you create will start with those priorities already in place, so you don't have to drag everything around again. You can always override the defaults on a per-report basis.

Final Check: The Report Summary Panel

The Report Summary panel on the right of the screen gives you a one-glance recap of what you're about to launch: how many entities are in the report, which channels are in focus, which countries are in focus. Use it as a final sanity check — if anything looks wrong, scroll back up and adjust before launching.

Launching the Report

When everything checks out, name in place, entities all green (or knowingly yellow), priorities set the way you want them, click Launch report in the top-right corner. Demand will confirm the launch and the report goes into the queue.

Demand Reports usually finish in under five minutes. You can wait on the Reports List, where the status will move from In progress to Finished, or close the tab and come back later — you'll get an email notification when the report is ready.