Creating an Overlap Report

 Overview

An Overlap Report measures how much the audiences of several social accounts share, on one channel at a time. You pick a channel (Instagram, TikTok, YouTube or X), add between two and five accounts, and Demand returns a matrix of how much each account's audience overlaps with the others.

Opening the Creation Flow

From the Reports List, click the “New report” button in the top right. On the Create Report screen you'll see four creation-method cards, Creator Discovery, Demand, Influencer and Overlap. Pick the Overlap card (“Discover the overlap between audiences across different social channels”) and click Next.

Picking a Channel

An Overlap Report analyses a single channel. The next step is Select a channel, and you'll see four options:

• Instagram: Overlap between Instagram followers.
• TikTok: Overlap between TikTok followers.
• YouTube: Overlap between YouTube subscribers.
• X: Overlap between X followers.

One report equals one channel. That's a deliberate constraint: the audiences on Instagram, TikTok, YouTube and X are very different populations, and mixing them in a single overlap matrix would muddy what the numbers mean. If you want the same set of accounts compared on two channels, run two reports.

 Naming your Report

After selecting the channel you land on the Define report screen. Name the report at the top, there's a 70-character cap, and a clear, specific name (e.g., “Streaming Wars, Audience Overlap (Instagram)”) makes it easy to find later in your Reports List and keeps the version history readable when you clone or re-run it.

Adding Accounts to the Basket

Accounts go into the “Add accounts” search field. As you type, Demand shows a suggestions dropdown of matching accounts in the catalog for the channel you selected, each row shows the account's name, handle and follower count, so you can spot the right profile at a glance (e.g., the @nike main account vs. @nikefootball).

Two rules to keep in mind when building the basket:

• Minimum two, maximum five accounts. You need at least two accounts to compute any overlap, and the cap is five. The cap is deliberate: the matrix is most readable with a focused set, and the strategic question an Overlap Report answers (who shares audience with whom) tends to break down past a handful of accounts.
• Accounts must already exist in the Audiense catalog. Unlike a Demand Report, there's no Not-Found request flow for Overlap. If the dropdown doesn't return a match for an account you need, the report can't include it, open a support ticket so the team can review whether the account belongs in the catalog.
  

   

Each account you add appears as a row in a table below the search field, with three columns, Name, Handle and Followers, plus a delete icon at the end. Use that table as your visual sanity check before launching: handles match what you intended, the follower counts are in the order of magnitude you expected, and the basket is between two and five rows.

 Entity Billing

Launching an Overlap Report consumes one entity per account in the basket, a four-account report uses four entities from your allowance, a five-account report uses five. The billing unit is the same one used everywhere else in Demand; see Entity allowance for the full breakdown across report types.

Launching the Report

Once the name is in place and the basket holds two to five valid accounts, click Launch Report in the top-right corner. You'll land on a confirmation screen that says “Your report is nearly ready!” listing the number of accounts and the email address that will receive the notification.

Overlap Reports usually finish in under five minutes. You can wait on the Reports List, where the status will move from In progress to Finished, or close the tab and come back later, the email lands the moment the report is ready.