Creator Discovery FAQs
Find answers to common questions about Creator Discovery, including filters, audience estimates, data refresh schedules, and report limitations.
Overview
Follow this guide to learn more about the most frequently asked questions around creator discovery.
Creator Discovery Frequently Asked Questions
What does the Keywords filter search?
The Keywords filter searches terms appearing in creator content, including captions, mentions, and hashtags.
Multiple keywords can be combined to refine creator searches.
How are audience filter thresholds applied?
Audience filters use minimum matching requirements:
| Filter | Threshold |
|---|---|
| Location | 5% |
| Gender | 50% |
| Language | 20% |
| Age | 25% |
Creators must meet the threshold for each selected audience filter to appear in search results.
How are Average Likes and Engagement Rate calculated?
Average Likes are calculated using creator posts from the previous two months. Engagement Rate is calculated as:
Average Likes ÷ Followers
How are demographic signals determined?
Several Creator Discovery attributes are estimated using publicly available signals. These signals include things like location, age, gender, and language. Because these attributes are inferred, they should be treated as directional indicators rather than exact values.
How often is Creator Discovery data updated?
Data refresh frequency varies by metric:
| Metric | Refresh Frequency |
|---|---|
| Follower Count | Biweekly |
| Engagement Rate | Biweekly |
| Followers/Following Charts | Biweekly |
| Recent Posts | Weekly |
| Audience Estimates | Monthly |
How large is the audience sample?
Audience estimates are generated using a sample of approximately 10,000 to 20,000 followers per creator. Samples are refreshed monthly.
Does Creator Discovery consume entities?
No. At this time, creating, saving, and cloning Creator Discovery searches does not consume entities from your allowance. This may change in future product updates.
Why are results limited to 100 creators?
Creator Discovery currently limits search results to 100 creators per search. This limit helps balance platform performance and usability and may change in future releases.
What if I need more than 100 creators?
If your use case requires more than 100 creators, contact Audiense Support to discuss extended exports.
Can I share reports externally?
Yes! Saved reports can be made public, generating a shareable link that can be accessed by users outside the platform.
How does the Partnerships filter work?
The Partnerships filter identifies creators who have published sponsored posts. Sponsored posts are detected from commercial hashtags (#ad, #sponsored, #gifted, #paidpartnership, etc.) or from the platform's official paid partnership tag. helps you identify the accounts of the active creators who are open to being involved in a marketing campaign, since they have already done so in the past.
On Instagram, you can use it in two ways. Type a brand name to find creators who have had at least one sponsored post with that specific brand, for example, add Nike to surface creators who have collaborated with Nike. Add several brands and results will show creators that have worked with any of them. Alternatively, select Any to find creators with at least one sponsored post for any brand.
On TikTok, only the Any option is available. The filter is useful to identify creators who are already open to brand partnerships, since they have done it before.
Will additional channels be supported?
Creator Discovery currently supports Instagram and TikTok. Any future channel additions will be communicated through standard Audiense product update channels.