---
title: Choosing the Right Report Type
description: Demand Intelligence is built around four types of reports, Creator Discovery, Demand Reports, Influencer Reports, and Overlap Reports. Each one answers a different question.
---
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# Choosing the Right Report Type
## Demand Intelligence is built around four types of reports, Creator Discovery, Demand Reports, Influencer Reports, and Overlap Reports. Each one answers a different question.
### **Overview**
Demand Intelligence is built around four types of reports, Creator Discovery, Demand Reports, Influencer Reports, and Overlap Reports. Each one answers a different question.
This article helps you pick the right one before you start, so you don't run a Demand Report when what you actually needed was an Overlap, or a Creator Discovery when you already had the account in mind.
---
### **Start with a question**
The fastest way to pick the right report type is to map what you're trying to find out to one of these four questions:
- *"I don't yet know which creators matter in my space, I need to find them."* → Use **Creator Discovery.**
- *"I want to compare multiple brands, celebrities or IPs across channels and markets."* → Use **Demand Reports.**
- *"I want to know everything about one specific account."* → Use **Influencer Reports.**
- *"I want to see how much audience two or more accounts share."* → Use **Overlap Reports.**
**Still not sure?** Check the comparison table below and the closer look at each report type. You can also combine them, most workflows pair two or three types.
**At a glance**
A side-by-side comparison of what each report type does, what you give it, and what you get back.
| **Report type** | **What it's for** | **What you give it** | **Channels** | **Country coverage** | **Cost (entities)** |
| --- | --- | --- | --- | --- | --- |
| **Creator Discovery** | Find creators you don't yet know in a given space. | Filters (followers, engagement rate, audience and creator location, keywords, lookalikes...). | Instagram, TikTok | Near-total (global). | Free — does not consume entities. |
| **Demand Reports** | Benchmark and compare multiple entities across channels and markets. | A basket of entities (brands, celebrities, IPs). | Instagram, TikTok, YouTube, X, URLs, search (Google + YouTube) | 20 markets across Europe, the Americas, Asia and Oceania. | 1 entity per entity in the basket (a 5-brand report costs 5). |
| **Influencer Reports** | Deep-dive a single account. | One handle. | Instagram, TikTok, YouTube | Near-total (global). | 1 entity per report. |
| **Overlap Reports** | Measure how much audience two or more accounts share. | Two to five handles. | Instagram, TikTok, YouTube, X | Near-total (global). | 1 entity per account analysed (2-5 entities). |
### **A closer look at each report type**
#### **Creator Discovery**
A search engine for creators on Instagram and TikTok. You apply filters, followers, engagement rate, audience and creator location, keywords, lookalikes, and more, and get back a ranked list of matching accounts.
**Use it when** you don't yet know which creators matter in your space and need to build a shortlist from scratch.
**Not the right tool when** you already have the creators in mind. If you do, jump straight to Influencer Reports (for deep profiling) or Overlap Reports (for audience comparison).
#### **Demand Reports**
Multi-entity, fully multichannel reports across celebrities, brands, or IP. Choose a basket, say, the top streaming services, and Demand produces comparable scores, demographics, interests, and search trends across all supported channels.
**Use it when** you want a macro view of multiple entities side-by-side: which brand is winning in India, which IP is rising in Brazil, how a celebrity stacks against their peer set.
**Not the right tool when** you only care about a single account (use an Influencer Report) or you don't yet have a basket of entities in mind (use Creator Discovery first to surface candidates).
**Still not sure?** Check the comparison table below and the closer look at each report type. You can also combine them, most workflows pair two or three types.
#### **Influencer Reports**
Zoom into a single account on Instagram, TikTok, or YouTube and get its full audience profile, age, gender, location, language, reachability, plus a content analysis and what else its audience cares about.
**Use it when** you already have a specific account in mind and need to validate fit before partnership, sponsorship or activation, or simply to understand who follows them in depth.
**Not the right tool when** you want to compare multiple accounts side-by-side (use a Demand Report) or you need to compare audience overlap between accounts (use an Overlap Report).
#### **Overlap Reports**
Pick two to five accounts on Instagram, TikTok, YouTube, or X, and Demand tells you exactly how much of their audiences are shared.
**Use it when** you need to answer audience-relationship questions: "should we sponsor both of these creators or is that redundant?", "which competitor is closest to us in audience terms?", "how much overlap is there between two artists' fanbases?".
**Not the right tool when** you want to profile each account individually (use Influencer Reports) or you want to compare them across channels and markets at scale (use a Demand Report).
### **Combining report types**
The four report types aren't mutually exclusive, most real workflows pair two or three of them. A few typical patterns:
- **Creator Discovery → Influencer Report.** Use Creator Discovery to build a shortlist, then run an Influencer Report on the top candidates to validate before activation.
- **Demand Report → Overlap Report.** Use a Demand Report to identify the top-performing entities in your category, then run an Overlap Report on a subset to understand the audience relationships between them.
- **Influencer Report → Overlap Report.** Deep-dive two accounts individually, then run an Overlap Report on the same pair to see how much of their audience is shared.
- **Creator Discovery → Overlap Report.** Surface a list of relevant creators, then compare their audiences to avoid investing in accounts that reach the same people.
### **Where to go next**
Once you've decided which report type fits your need, head to the relevant section to learn how to create it:
- **Creator Discovery** → Creating a Creator Discovery search.
- **Demand Reports** → Creating a Demand Report.
- **Influencer Reports** → Creating an Influencer Report.
- **Overlap Reports** → Creating an Overlap Report.
- [About Demand Intelligence](https://knowledge.audiense.com/demand/about-demand-intelligence?hsLang=en#main-content)
- [About](https://knowledge.audiense.com/demand/about-demand-intelligence?hsLang=en#about)
- [Features](https://knowledge.audiense.com/demand/about-demand-intelligence?hsLang=en#features)
- [Frequently Asked Questions](https://knowledge.audiense.com/demand/about-demand-intelligence?hsLang=en#frequently-asked-questions)
- [Creator Discovery](https://knowledge.audiense.com/demand/creator-discovery?hsLang=en#main-content)
- [About](https://knowledge.audiense.com/demand/creator-discovery?hsLang=en#about)
- [Results](https://knowledge.audiense.com/demand/creator-discovery?hsLang=en#results)
- [Frequently Asked Questions](https://knowledge.audiense.com/demand/creator-discovery?hsLang=en#frequently-asked-questions)
- [Demand Reports](https://knowledge.audiense.com/demand/demand-reports?hsLang=en#main-content)
- [About](https://knowledge.audiense.com/demand/demand-reports?hsLang=en#about)
- [Report Results](https://knowledge.audiense.com/demand/demand-reports?hsLang=en#report-results)
- [Use cases](https://knowledge.audiense.com/demand/demand-reports?hsLang=en#use-cases)
- [Frequently Asked Questions](https://knowledge.audiense.com/demand/demand-reports?hsLang=en#frequently-asked-questions)
- [Influencer Reports](https://knowledge.audiense.com/demand/influencer-reports?hsLang=en#main-content)
- [Influencer Report Results](https://knowledge.audiense.com/demand/influencer-reports?hsLang=en#influencer-report-results)
- [Frequently Asked Questions](https://knowledge.audiense.com/demand/influencer-reports?hsLang=en#frequently-asked-questions)
- [Overlap Reports](https://knowledge.audiense.com/demand/overlap-reports?hsLang=en#main-content)
- [About](https://knowledge.audiense.com/demand/overlap-reports?hsLang=en#about)
- [Report Results](https://knowledge.audiense.com/demand/overlap-reports?hsLang=en#report-results)
- [Use Cases](https://knowledge.audiense.com/demand/overlap-reports?hsLang=en#use-cases)
- [Frequently Asked Questions](https://knowledge.audiense.com/demand/overlap-reports?hsLang=en#frequently-asked-questions)
- [FAQs](https://knowledge.audiense.com/demand/faqs?hsLang=en)
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