Is Demographic Data Available?
Learn what demographic data is currently available in Digital Intelligence reports and where to access it.
Overview
Yes. Demographic data is currently available through the Raw Data Download that can be accessed from the Reports List page.
While this information is not yet displayed directly within the application, it is included in the downloadable dataset, allowing you to perform more detailed analysis outside of the platform.
Available Demographic Data
The Raw Data Download includes demographic metrics for the following platforms:
- X
- TikTok
- YouTube
Available demographic attributes include:
- Age
- Gender
These metrics are provided for each supported platform, giving you additional context about your audience beyond the insights currently available in the report interface.
How to Access the Data
To download the demographic data:
- Navigate to the Reports List.
- Locate the report you want to analyze.
- Download the Raw Data file.
- Open the file to explore the available demographic metrics.
Future Availability
We're actively working to bring demographic insights directly into the Digital Intelligence reporting experience.
In a future release, this information will be available within the application, eliminating the need to download the raw dataset for demographic analysis.
Note: Until this enhancement is available, demographic information can be accessed through the Raw Data Download.