Overview
When you log in to Demand Intelligence, you land on the Reports List, your home view inside Demand. From here you see every report you've created or that has been shared with you, how many entities you have left to spend, and you start any new report.
This article walks you through the Reports List, the actions available on each report, and the top-bar shortcuts (help, MCP, account).
Where you Land in Demand
After logging in, the main view shows your Reports List under the heading "My reports". The breadcrumb at the top reads Home > Demand.
The Reports List is the workspace from which you create new reports, manage existing ones, and keep track of how many entities you have available.
Your Entity Allowance
Right under the "My reports" title you'll see your entity counter, for example, "96,554 entities available". This number updates every time you create a report that consumes entities.
Demand Intelligence is sold as a package of entities that can be spent across any report type. Each report type consumes a different amount:
- Creator Discovery: Currently free, does not consume any entities.
- Demand Reports: Consume one entity per entity included in the basket (a 5-brand report consumes 5 entities).
- Influencer Reports: Consume one entity per report (analysing @nike on Instagram consumes 1 entity).
- Overlap Reports: Consume one entity per account analysed, up to 5 (an Overlap of 5 Instagram accounts consumes 5 entities).
Need more detail on how entities are spent? See the dedicated article Entity allowance: how reports consume entities for the full breakdown, plus what to do when you run out.
The Reports List
The list itself is a table with one row per report. Each row contains:
|
Column |
What you see |
|
Report name |
The name you gave the report when you saved it, preceded by an icon that signals the channel of the underlying report (Instagram, TikTok, YouTube, etc.). |
|
Type |
A coloured badge with the report type: Creator Discovery, Demand, Influencer, or Overlap. Each type has its own colour for fast scanning. |
|
Created |
The date the report was created. |
|
Status |
Where the report currently stands, see the full list of possible values below. |
|
Owner |
An avatar showing who created the report. Useful in teams where multiple users create reports under the same account. |
|
Access |
A lock icon indicating whether the report is private (closed) or public (open). Clicking it opens the Share dialog (see Sharing a report below). |
|
Actions |
The three-dot menu that opens all the actions you can take on the report, rename, clone, download, see definition, delete. |
At the bottom of the list you'll see the total number of reports created and pagination controls to navigate between pages.
Status values
A report can be in one of four states:
- Finished (green dot): The report has been generated and is ready to open.
- In progress: The report is still being generated. Open it once the status changes to Finished.
- Failed: Something went wrong during generation. Try again or contact support.
- Demo (blue dot): A demo report provided by Audiense so you can explore each report type before creating your own. Demo reports don't consume entities.
Report Type Badges
Each report type has its own colour so you can scan the list at a glance:
|
Creator Discovery |
Reports built by filtering creators on Instagram or TikTok. |
|
Demand |
Multi-entity, multichannel benchmark reports. |
|
Influencer |
Deep-dive reports on a single account. |
|
Overlap |
Audience-overlap reports comparing two to five accounts. |
Managing a Report
Click the three-dot menu ("Actions") on any report row to open the report actions. The menu is the same across all report types and contains the following options, in this order:
- See report definition: Shows the filters or entities used to generate the report. Useful for revisiting what went into a saved search.
- Rename report: Change the name of the report at any time.
- Clone report: Create a copy of the report. Handy when you want to spin off a variation without losing the original.
- Download report: Export the report. The available formats depend on the report type.
- Delete report: Permanently remove the report from your list. This action cannot be undone.
Sharing a report
Sharing happens via the lock icon in the Access column, not from the three-dot menu. By default, every report is private, only you (and other users in your account) can open it. To share a report externally, click the lock icon on its row. The Share report dialog opens with two elements:
- A toggle to switch the report's access to Public. Off by default.
- A Copy report link Disabled until you flip the toggle to Public.
Once a report is public, the link can be opened by anyone, including people who are not users of the platform. To revoke access, open the same dialog and toggle Public back off.
Starting a New Report
The "New report" button in the top right of the Reports List takes you to the report-creation flow. There you choose which of the four report types you want to create, one card per type.
If you're not sure which type fits your need, the page links to the article Choosing the right report type, which walks you through the decision.
Top-bar Utilities
The top bar to the right of "New report" contains three shortcuts: the MCP connector, the Help menu, and your account menu.
MCP connector shortcut
The sparkle icon (next to the help icon) is the MCP connector shortcut. It opens a short menu with:
- How to use the MCP Connector: Quick start guide.
- Support for the MCP Connector: How to reach out if you hit issues.
Help menu
The question-mark icon opens the Help menu, with three options:
- Contact Us: Reach out to the Audiense team.
- Knowledge base: This user guide.
- Product Feedback: Share suggestions or feature requests with the product team.
Account menu
The avatar with your initial (top-right corner) opens a small menu with your email and a Log out option. Clicking on the avatar opens a side panel with two tabs:
- Profile: Basic profile info (email, name, username, phone, address). Each field can be edited via the pencil icon.
- Privacy & Security: Manage your password, set up multi-factor authentication (Authenticator App, Built-in Authenticator, Security Key) and review active login sessions.
