Overview
The Posts tab provides a detailed view of an influencer's content, allowing you to analyze what they're publishing, how their posts perform, and how their content aligns with your campaign objectives.
Unlike native social platforms, the Posts tab brings together an influencer's content into a standardized view, making it easier to evaluate posting patterns, engagement, and content performance across multiple platforms.
One of the key features of this tab is the dedicated Recent Posts section, which provides quick access to the influencer's latest published content.
Recent Posts
The Recent Posts section displays the influencer's latest published content.
Typically, the report shows the 12 most recent posts, giving you an up-to-date snapshot of the influencer's current activity.
Reviewing recent posts helps you understand:
- Current content themes
- Posting frequency
- Creative style
- Recent audience engagement
- Brand partnerships or promotions
This view is particularly useful when evaluating whether an influencer's current content aligns with your campaign or brand
Popular Posts
The Popular Posts section highlights the influencer's highest-performing content.
These posts can help you identify:
- Content formats that resonate with the audience
- High-performing topics
- Engagement trends
- Successful creative approaches
Reviewing popular posts can provide valuable inspiration when selecting influencers or planning future campaigns.
Sponsored Content (Instagram)
For Instagram reports, the Posts tab also includes a dedicated Sponsored Posts section.
This view allows you to identify branded collaborations and sponsored content published by the influencer.
Reviewing sponsored posts can help you:
- Evaluate previous brand partnerships.
- Assess how sponsored content is presented.
- Understand how promotional content performs compared to organic posts.
Platform Differences
The content available in the Posts tab varies depending on the social platform.
| Platform | Available Content |
|---|---|
| Recent Posts, Popular Posts, Sponsored Posts, Reels | |
| YouTube | Recent Videos, Popular Videos |
| TikTok | Recent Videos, Popular Videos |
Note: The available content types depend on the platform being analyzed and may evolve as additional platform capabilities become available.
Why Use the Posts Tab?
The Posts tab helps you evaluate both the quality and consistency of an influencer's content.
It can be used to:
- Review current content before starting a partnership.
- Identify high-performing posts and formats.
- Evaluate sponsored content history.
- Understand an influencer's content style and creative direction.
- Compare content performance across influencers.
Together with the Influencer and Audience tabs, the Posts tab provides a complete view of an influencer's profile, audience, and content performance.