Understanding Entity Ranking Categories
Learn how entity ranking categories are determined and how to interpret the color-coded rankings in your Demand reports.
Overview
Every entity in a Demand report is assigned a ranking category based on its Cross-channel Score for the Weighted Total.
These categories provide a quick visual indication of an entity's overall performance, making it easier to compare entities at a glance without having to interpret individual scores.
Each ranking is represented by a color and score range.
Ranking Categories Exceptional
Color: Dark Green
Cross-channel Score: 75–100
Entities in the Exceptional category have the strongest overall performance across all measured channels included in the Weighted Total.
These entities demonstrate consistently high demand and represent the top-performing entities in the report.
High
Color: Light Green
Cross-channel Score: 50–74
Entities in the High category perform well across the measured channels but fall below the highest-performing entities.
These entities have strong overall demand and remain highly competitive within the report.
Average
Color: Orange
Cross-channel Score: 25–49
Entities in the Average category demonstrate moderate performance across the measured channels.
While they may perform well in certain areas, they generally have lower overall demand compared to entities in the High or Exceptional categories.
Low
Color: Red
Cross-channel Score: 0–24
Entities in the Low category have the lowest overall Cross-channel Scores within the report.
This indicates relatively low measured demand across the supported channels included in the Weighted Total.
How Are Rankings Calculated?
Ranking categories are determined using an entity's Cross-channel Score for the Weighted Total.
The Weighted Total combines data from all supported countries included in Demand reporting to produce a single overall score for each entity.
The resulting score is then assigned to one of the four ranking categories shown above.