FAQs: Demand Reports

 Overview

Short answers to the questions that come up most often when building and reading Demand Reports. For the full picture on a specific topic, the answers link to the article that covers it in detail.

 

How many entities can a Demand Report include?

Up to 1,000 entities. If you paste a list longer than that, the entries beyond the cap are flagged as Exceeding (red) so you can review and trim before launching. See Creating a Demand Report for the basket-building flow.

How long does a Demand Report take to generate?

Typically under five minutes. You can wait on the Reports List, where the status moves from In progress to Finished, or close the tab and come back via the email notification you'll receive when the report is ready.

How are entities counted against my allowance?

Each Demand Report consumes one entity per entity in the basket. A 9-entity report uses 9 entities from your allowance; a 1,000-entity report uses 1,000. Duplicate entries don't double-count, so the Status panel's valid total is the number that will be billed. See Entity allowance for the full breakdown across report types.

What happens if I add the same entity twice?

Demand flags the second entry as Duplicate (grey). Duplicates don't double-count and aren't billed twice, only one copy of the entity is used at report creation. The flag is informational so you can keep the saved definition tidy.

An entity I need isn't in the database. What do I do?

Entities you can't find appear with a Not Found (yellow) status. Click Request entities not found, optionally add a comment (recommended for niche or ambiguous names), and submit. New entities take up to three working days and you'll get an email notification when they're available. Heads up: the requested entity is not added to the report you were working on, you'll need to re-open the report definition and add it. See Understanding entity status and 'Not Found' for the full flow.

How is the Demand Score calculated?

The Demand Score is a 0-100 score that captures each entity's relative demand inside a Demand Report. It combines signals across social, search and web, weighted by the channel and country priorities you set when creating the report, so the Score is always per-report, not a global ranking. The full article, including what feeds into it and how customisation works, is The Demand Score.

Why does the same entity have different Demand Scores in different reports?

Because the Demand Score is computed per-report, not against the database as a whole. The Score is relative to the entities in the basket and to the channel and country priorities you set at creation time. Netflix in a 9-entity streaming basket with social-led priorities will get a different Score than Netflix in a 50-entity entertainment basket with search-led priorities. See The Demand Score for the full explanation.

Can I change the channel or country priorities after launching the report?

Not on an existing report, priorities are part of the report definition and are baked into the Demand Score the moment you launch. The fastest path to a different priority configuration is to clone the report from the Reports List, change the priorities in the clone, and re-launch. The original report stays intact.

Why are some countries missing from the country selector inside the report?

Demand Reports analyse 20 of the world's largest digital markets, and the country selector inside the report only exposes the markets you put into your country priorities at creation time. If a country you need isn't visible, it either wasn't included in the priorities or isn't among the 20 supported markets, see The Demand Score for the full country list.

How often does the data refresh?

Demand Intelligence data refreshes monthly. Reports generated in a given month use the most recent data available; to track evolution over time, build the same shape of report at different points in time and compare entities across the two reports in the Entity Overview view.

Can I compare an entity across two different reports?

Yes, that's exactly what comparison mode in Entity Overview is for. Pick the same entity from two different reports (for example, this month's and last quarter's) and the view aligns every signal side by side so you can see how ranking, followers and country distribution have shifted. See Reading your Demand report for the comparison mode walkthrough.

Some of the channel handles tracked for an entity look wrong. Can I fix them?

Yes. Open the Review Entities Information table (from the Define Report screen during creation, or via the report definition afterwards) and check the handles, URL and search terms Demand has on file. If anything looks wrong, a handle that shouldn't be there, a missing account, an obvious mismatch, open a support ticket and the team will fix it at the source. Local workarounds aren't necessary.

Can I share a Demand Report externally?

Yes. From the Reports List, click the lock icon on the report's row to open the Share dialog, flip the toggle to Public, then Copy report link. Anyone with the link can open the report, including people who aren't users of the platform. To revoke access, open the same dialog and toggle Public back off. See The Reports List for the full sharing flow.

Can I download a Demand Report?

Yes, at two levels. From inside the report, each individual view exposes its own download button so you can take just that slice of the data. From the Actions menu in the top-right of the report (or from the Reports List actions menu), Download report exports the full report, every view, every entity, all the underlying data.

Why does my ranking look different from a colleague's on the same basket of entities?

Almost always because the channel or country priorities are different. The Demand Score is shaped by those priorities, so a TikTok-led configuration ranks entities differently from a search-led one, even on the exact same basket. Open See report definition on each report (top-right Actions menu) and compare the priorities side by side; that's usually where the difference lives.

What happens if I run out of entities?

Creating new reports that consume entities is blocked once your allowance reaches zero. You can still open, read and download any report you've already created, run Creator Discovery searches (which don't consume entities), and explore Demo reports. See Entity allowance for what happens next and tips on managing usage.