FAQs: Demand Reports

 Overview

Short answers to the questions that come up most often when building and reading Demand Reports. For the full picture on a specific topic, the answers link to the article that covers it in detail.

 

Frequently Asked Questions 

How many entities can a Demand Report include?

Up to 1,000 entities. If you paste a list longer than that, the entries beyond the cap are flagged as Exceeding (red) so you can review and trim before launching. See Creating a Demand Report for the basket-building flow.

How long does a Demand Report take to generate?

Typically under five minutes. You can wait on the Reports List, where the status moves from In progress to Finished, or close the tab and come back via the email notification you'll receive when the report is ready.

How are entities counted against my allowance?

Each Demand Report consumes one entity per entity in the basket. A 9-entity report uses 9 entities from your allowance; a 1,000-entity report uses 1,000. Duplicate entries don't double-count, so the Status panel's valid total is the number that will be billed. See Entity allowance for the full breakdown across report types.

What happens if I add the same entity twice?

Demand flags the second entry as Duplicate (grey). Duplicates don't double-count and aren't billed twice — only one copy of the entity is used at report creation. The flag is informational so you can keep the saved definition tidy.

An entity I need isn't in the database. What do I do?

Entities you can't find appear with a Not Found (yellow) status. Click Request entities not found, optionally add a comment (recommended for niche or ambiguous names), and submit. New entities take up to three working days and you'll get an email notification when they're available. Heads up: the requested entity is not added to the report you were working on — you'll need to re-open the report definition and add it. See Understanding entity status and 'Not Found' for the full flow.

How is the Demand Score calculated?

The Demand Score is a 0-100 score that captures each entity's relative demand inside a Demand Report. It combines signals across social, search and web, weighted by the channel priorities you set — at creation or afterwards via Recalculate — and scoped to the countries you chose to include, so the Score is always per-report, not a global ranking. The full article — including what feeds into it and how customisation works — is The Demand Score.

Why does the same entity have different Demand Scores in different reports?

Because the Demand Score is computed per-report, not against the database as a whole. The Score is relative to the entities in the basket, to the channel priorities you set (at creation or via Recalculate), and to the countries you chose to include. Netflix in a 9-entity streaming basket with social-led priorities will get a different Score than Netflix in a 50-entity entertainment basket with search-led priorities. See The Demand Score for the full explanation.

Can I change the channel or country selection after launching the report?

Channel priorities, yes — any time. Open the Actions menu (top-right of the report) and click Recalculate cross-channel scores, adjust the sliders, and the Demand Score updates immediately — the new configuration is saved to the report, no cloning or relaunching required. Country selection is fixed at launch: if you need a different set of markets, clone the report from the Reports List and pick new countries in the clone. The original report stays intact.

Can I try different channel priorities without cloning the report?

Yes. Open the Actions menu (top-right of the report) and click Recalculate cross-channel scores, drag the channel sliders to a new configuration and click Recalculate — the Demand Score updates in place, in real time, and that configuration is saved as the report's new priorities (it's not a one-off preview). This only changes channel weighting; the countries included in the report stay the same. Use clone instead when you need to change the basket or the countries.

Can I undo a Recalculate?

Yes. Open Recalculate cross-channel scores again and set every slider back to the same position — that restores equal weighting across all channels, the report's original default. There's no separate undo history: each Recalculate simply replaces the previous channel configuration.

Why are some countries missing from the country selector inside the report?

The country selector inside the report only exposes the markets you added at creation time (up to 10). If a country you need isn't visible, it either wasn't added when the report was created, or falls under one of the rare coverage exceptions — see Country coverage in The Demand Score.

Which countries does Demand cover?

Demand's country coverage is close to global — you can search and add practically any country when building a report. A handful of edge cases follow how data providers categorise certain markets rather than a Demand-specific limitation — for example, some providers count Puerto Rico as part of the United States, or Taiwan as part of China.

Why is there a limit of 10 countries per report?

We've capped it at 10 for now while we roll out expanded country coverage — it covers the large majority of use cases. If you regularly need more, let us know: we're evaluating whether to raise or remove the limit based on demand.

How often does the data refresh?

Demand Intelligence's underlying data refreshes monthly. If you want to track evolution over time, the easiest way is to enable Monthly tracking when creating a report (or afterwards, from the Reports List) — Demand relaunches it automatically on the 15th of every month, building a history you can browse and compare with Compare months. You can also compare an entity across two entirely separate reports using Entity Overview's comparison mode — see the next question for how the two differ.

What's the difference between a one-time report and a report with monthly tracking?

A one-time report is generated once and stays exactly as it was launched. A report with monthly tracking relaunches automatically on the 15th of every month, building up a history of monthly snapshots you can browse and compare over time. You choose one or the other on the Summary step when creating the report — see Choosing report periodicity in Creating a Demand Report.

Can I turn monthly tracking on or off after launching a report?

Yes. From the Reports List, open the report's Actions menu (the three-dot menu) and choose Enable monthly tracking or Disable monthly tracking, depending on the report's current state.

If I disable monthly tracking, do I lose the report's history?

No — the monthly snapshots already generated stay available; you can still browse them from the report's month dropdown and use Compare months between them. Disabling tracking simply stops future re-runs on the 15th.

When can I use Compare months inside a report?

Once the report has been tracked for at least two months. On a report's first month, there's only one snapshot to look at, so there's nothing to compare yet — Compare months unlocks from the second monthly update onwards, inside the Channels and Countries views.

Why don't I see Trends data for every channel right away?

Trends builds up as your report tracks more months. On day one, you'll see search trends for Google and YouTube, since those already carry historical data. Follower and subscriber trends for the other channels only start plotting from the report's first monthly re-run onwards — each month adds one more point to the chart.

Can I compare an entity across two different reports?

Yes — that's exactly what comparison mode in Entity Overview is for. Pick the same entity from two different reports (for example, this month's and last quarter's) and the view aligns every signal side by side so you can see how ranking, followers and country distribution have shifted. See Reading your Demand report for the comparison mode walkthrough. Note this is different from Compare months: use Entity Overview comparison when the two data points live in separate reports, and Compare months when they're monthly snapshots of the same tracked report.

Some of the channel handles tracked for an entity look wrong. Can I fix them?

Yes. Hover the entity in the search suggestions and click the pencil icon to open Request Entity Update — tick the field or fields affected (Entity Name, Instagram, X, TikTok, YouTube, URL), add a comment, or both, then send. You'll get an email once it's reviewed, usually within a working day — either confirming the update or explaining why it couldn't be made (most often because it falls outside what Demand tracks: official accounts only, root domains only). See How an Entity is Identified for the full rules.

What's the difference between Request Entity Update and requesting a Not Found entity?

Not Found means the entity isn't in the database at all — use Request entities not found to ask the team to add it. Request Entity Update is for entities that already exist but have incorrect or incomplete data — a wrong handle, a channel that should be populated but isn't, or local accounts bundled into one entity when you need them tracked separately. Use the pencil icon in the search suggestions for that instead.

Can I share a Demand Report externally?

Yes. From the Reports List, click the lock icon on the report's row to open the Share dialog, flip the toggle to Public, then Copy report link. Anyone with the link can open the report, including people who aren't users of the platform. To revoke access, open the same dialog and toggle Public back off. See The Reports List for the full sharing flow.

Can I download a Demand Report?

Yes — at two levels. From inside the report, each individual view exposes its own download button so you can take just that slice of the data. From the Actions menu in the top-right of the report (or from the Reports List actions menu), Download report exports the full report — every view, every entity, all the underlying data.

Why does my ranking look different from a colleague's on the same basket of entities?

Almost always because the channel priorities are different — and remember these can be changed after launch via Recalculate, so two reports that started out identical can drift apart. A TikTok-led configuration ranks entities differently from a search-led one, even on the exact same basket. Open See report definition on each report (top-right Actions menu) and compare the current channel priorities side by side; if the countries included differ too, that's worth checking as well.

What happens if I run out of entities?

Creating new reports that consume entities is blocked once your allowance reaches zero. You can still open, read and download any report you've already created, run Creator Discovery searches (which don't consume entities), and explore Demo reports. See Entity allowance for what happens next and tips on managing usage.