Overview
Follow this guide to learn more about the full audience breakdown in a TikTok Insights report.
Full Audience Summary View
After generating a TikTok Insights report, you will find your full audience summary. On the right-hand side, you'll find a summary representing the full audience, while the left-hand side displays the Clusters Distribution Graph, which visualizes the segments that make up the audience.
Understanding your audience as a whole is important, but no audience is a monolith. Equally crucial is identifying the distinct sub-communities, or clusters, within your audience. These clusters highlight groups with shared interests and characteristics.
How to Download Clusters Distribution Graph:
- Locate the Clusters Distribition Graph on the left-hand side of the page.
- Click on the "Download" button located in the bottom right-hand corner of this section.
- The image can be downloaded with or without the cluster labels (names) depending on what you have selected at the time of the download.
- Image format is png, with transparent background to make it very easy to add to any presentation.
- (See Figure 1)
Understanding the Visual Data:
- Cluster Size: The size of each cluster in the graph is proportional to the number of members it contains. Larger clusters indicate a higher number of members.
- Edges (Links/Lines): These represent the connections between nodes. For example, in the Interconnections graph, the edges show follows exclusively among audience members.
Cluster Summary Cards
This section provides a detailed panel for each segment identified within the audience. Each panel highlights what makes the segment unique compared to the rest of the audience and other segments:
-
Self-Description: Key bio keywords that members of the cluster use to describe themselves.
-
Additional Attributes: Insights such as interests, age distribution, and location of the cluster.
These summary cards offer a quick overview of each cluster, helping you understand their defining traits at a glance.
