Overview
Follow this guide to learn how to add influencers identified in an Audiense Insights report to an audience in Audiense Connect.
Rather than adding all of the influential accounts identified within an audience, Audiense allows you to apply filters to narrow the list to the most relevant brands and individuals. Once filtered, you can add the selected influencers to either a new audience or an existing audience in Audiense Connect.
This approach gives you greater control over audience creation and helps ensure that only the most relevant influencers are included.
Why Add Top Influencers to an Audience?
The Influencers & Brands tab can identify up to 20,000 influential accounts for a given audience. While this provides a comprehensive view of the audience's affinities, it is not always necessary, or desirable, to include every identified account when building an audience in Audiense Connect.
Instead, you can filter the list to focus on the brands and influencers that are most relevant to your analysis before adding them to an audience. Using filtered results helps create more focused audiences for activation and further analysis.
Filter Influencers
Before adding influencers to an audience, apply the appropriate filters within the Influencers & Brands tab to narrow the list. Filtering allows you to focus on the brands or individuals that are most relevant to your objectives instead of working with the complete list of identified accounts.
Add Influencers to an Audience
After filtering the influencer list, you can add the selected profiles to either:
- A new audience in Audiense Connect
- An existing audience in Audiense Connect
When adding the influencers, Audiense provides two options:
- Add the entire filtered selection
- Add only the Top X most relevant and unique influencers
Selecting the Top X option allows you to limit the audience to only the highest-ranking influencers based on their relevance and uniqueness.
This provides a more focused audience while reducing unnecessary profiles.
