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Add-on: Owned Twitter accounts

Learn how owned X accounts work in Audiense Connect and how they can be used to analyze performance, manage audiences, and create advertising campaigns.

Overview

Adding an owned X account to Audiense Connect allows you to analyze your account's performance, better understand your audience, and access community management features from within a single platform.

Once connected, Audiense continuously synchronizes your account data, enabling you to explore audience insights, monitor engagement trends, and track changes in your community over time. This information can help you better understand how your audience evolves and identify opportunities to improve your social media strategy.

Benefits of Connecting an Account

Connecting an owned X account unlocks a variety of analysis and audience management capabilities within Audiense Connect.

With an owned account, you can:

  • Analyze audience demographics and community insights.
  • Monitor engagement and account performance over time.
  • Track audience growth and changes within your community.
  • Explore audience segmentation and reporting.
  • Create and manage X advertising audiences.

These capabilities help you understand not only how your account is performing, but also who makes up your audience and how they interact with your content.

Audience Analysis

Audiense Connect provides access to audience analytics that help you better understand your followers and the communities connected to your account. Depending on your subscription, you can explore reports covering audience demographics, interests, community composition, engagement metrics, and other insights that support audience research and campaign planning.

Community Management

In addition to analytics, owned accounts can be used to organize and manage your audience. Audiense Connect includes tools for filtering users, applying tags, creating audience segments, and performing community management actions. These features make it easier to identify specific groups of users and build audiences for future engagement or analysis.

Advertising Workflows

Owned X accounts can also be used to support advertising workflows within Audiense Connect. After building and refining an audience, you can create audiences for X Ads directly from the platform, helping you activate audience insights within your advertising campaigns.