Audiense Connect Glossary
Definitions for commonly used terms and features in Audiense Connect.
Overview
This glossary explains the terminology used throughout the Audiense Connect Knowledge Base.
A
Account: A connected X (formerly Twitter) account that has been authenticated or added to Audiense for analysis and management.
Amplification Rate: A measure of how frequently your content is reposted by other users. It is calculated using the number of reposts relative to the number of posts published.
Annotation: A marker used to highlight a specific period or event within charts and reports, such as a campaign or product launch.
Applause Rate: A metric that measures how often your content receives likes relative to the number of posts published.
Audience: A collection of users that can be analyzed, segmented, exported, or targeted within Audiense.
B
Best Time to Tweet (BTTT): An analytics report that identifies the times when your audience is most likely to be active, helping you schedule content for maximum visibility.
Blacklist: A list of users you want to exclude from future follow actions.
C
Community: The combined audience associated with an account, including both followers and following.
Conversation Rate: A metric that measures how frequently your content generates replies and mentions.
Criteria: The conditions used when searching, filtering, segmenting audiences, or creating reports.
E
Engagement: Interactions between users and your content. Depending on the report, engagement may include likes, replies, menions, reposts.
Export: The process of downloading reports, audiences, or other data from Audiense for use outside the platform. Supported formats vary by feature.
F
Filter: A saved set of search or audience criteria that can be reused later.
Follower-to-Following Ratio: A metric comparing the number of followers to the number of accounts a user follows. This value is commonly used as one indicator of account influence or audience characteristics.
I
Impressions: The number of times content has been displayed to users.
L
Latest Notifications: A notification center that displays completed synchronizations, reports, exports, and other background tasks.
M
Monitoring: The legacy Audiense Monitoring feature. Monitoring functionality has been replaced by Tweet Binder X Analytics Reports.
N
Note: A private annotation that can be added to an individual user profile.
P
Potential Exposure: An estimate of the total audience that could potentially see content shared by your community.
R
Report: A collection of charts and visualizations that summarize audience, account, or campaign data.
Retention: A measurement of how many newly acquired followers remain part of your audience over time.
Rule: An automation created in Rule Builder that performs predefined actions when specified conditions are met.
S
Social Contacts: The combined total of followers and following across your connected accounts and added sources. Social Contact limits vary by subscription.
Source: An external account, audience, list, or imported data source added to Audiense for analysis.
Synchronization: The process of refreshing account and audience data within Audiense. Synchronization occurs automatically and can also be triggered manually where supported.
T
Tag: A label applied to one or more users to help organize audiences and simplify future filtering or management.
Team: A shared workspace consisting of collaborators with access to the same Audiense environment. Permissions determine what each collaborator can access.
W
Whitelist: A list of users who should be protected from bulk unfollow actions.