Overview
Audiense Connect and Audiense Insights are integrated, allowing you to move audiences between the two products without exporting and importing files manually. Transferring audiences enables you to:
- Build audiences in Connect using advanced audience criteria and analyze them in Insights.
- Send analyzed audiences or individual audience clusters from Insights to Connect for further refinement or activation.
Both products can be accessed from your Audiense account using the application switcher in the upper-right corner of the interface.
Send an Audience from Connect to Insights When to Use This Workflow
Creating an audience in Connect is useful when you need audience-building options that aren't available in Insights.
For example, you may want to:
- Combine multiple audience criteria.
- Build larger audiences.
- Refine audiences before performing segmentation and analysis in Insights.
Once the audience has been created, you can transfer it directly into Audiense Insights to generate an Audience Insights report.
Audience Requirements
Before transferring an audience:
- The audience must contain at least 100 members.
- The audience cannot exceed 1,000,000 members.
If your audience is larger than one million members, reduce its size before transferring it.
Limit Audience Size
Some audience definitions, such as Followers Of, can produce audiences containing millions of users.
To avoid exceeding your available Social Contacts allowance and the transfer limit, adjust the maximum audience size when creating the audience.
Within Audience Manager, you can:
- Specify a maximum audience size.
- Generate a random sample of the audience.
Choose a size appropriate for your analysis before generating the audience.
Transfer the Audience
After your audience has finished generating in Connect:
- Open the completed audience.
- Choose the option to send the audience to Audiense Insights.
- Create a new Audience Insights report using the transferred audience.
The audience is then available for segmentation and analysis within Insights.
Note
Audiences created directly in Insights use a maximum sample size of 250,000 users. Creating audiences in Connect allows you to analyze larger audiences of up to 1,000,000 users.
Send an Audience from Insights to Connect
After analyzing an audience in Insights, you can send either the entire audience or individual audience clusters to Connect. This workflow is useful when you want to continue refining an audience, create new audiences from existing segments, or prepare audiences for additional analysis and activation.
Transfer the Audience
To send an audience to Connect:
- Open your Audience Insights report.
- Select either the full audience or an individual cluster.
- Choose the option to send the audience to Audiense Connect.
The audience is generated in Connect and typically becomes available within several minutes.
What You Can Do in Connect
Once the audience is available in Connect, you can continue refining it using Audience Manager.
Common tasks include:
- Filtering members by demographics, location, or entity type.
- Searching biographies using keywords or Boolean operators.
- Removing individual audience members.
- Creating a new audience from filtered results.
- Combining the audience with additional criteria, such as age, location, interests, or followers of another account.
These capabilities allow you to build increasingly targeted audiences while preserving the original audience for future analysis.