Overview
Follow this article to learn how Audiense Connect helps you engage with your target audience.
After identifying and understanding your audience, the next step is building meaningful interactions. Audiense Connect provides several engagement tools that allow you to automate conversations, activate audiences through advertising campaigns, and manage relationships with members of your community.
This article introduces the primary engagement features available within Audiense Connect.
Note: Chatbots are available for customers on the Twitter Marketing and Audience Insights plans. Users on the Free plan do not have access to this feature.
Engage Your Audience with Chatbots
Chatbots provide an automated way to interact with your audience, helping you welcome new users, share information, and deliver personalized experiences.
Audiense Connect supports several chatbot experiences, including opt-in chatbots, content and news delivery chatbots, question-and-answer chatbots, and custom chatbots. These experiences can be used to introduce users to your brand, provide useful information, or automate common interactions.
To begin configuring a chatbot, select Engagement from the top navigation menu and choose Twitter Chatbots.
If this is your first chatbot, you'll be prompted to begin the setup process by selecting Start Configuring My Twitter Experience.
Next, choose the authenticated account that will be associated with the chatbot. You'll then have the opportunity to customize the welcome message that users receive when interacting with your chatbot. While a default message is provided, you can create your own to better reflect your brand and set expectations for the experience.
After defining the welcome message, configure both the opt-in and opt-out experiences by providing a name, description, and confirmation message for each step. Once the configuration is complete, you'll be able to launch your chatbot directly from the platform.
Launch Targeted Advertising Campaigns
Audiense Connect also allows you to activate audiences through targeted advertising campaigns.
By combining Audiense audience data with ads.twitter.com, you can create highly targeted campaigns designed around audience characteristics such as interests, behaviors, and personality traits. These tailored audiences can help improve campaign relevance and increase engagement with your marketing efforts. To begin, select the audience you want to use from the homepage and choose Connect with Twitter Ads.
Manage Follower Campaigns
Managing who you follow, and who follows you, can help strengthen your community and improve the quality of your network.
Follower relationships can provide valuable context when identifying influential users, potential customers, or members of your target market. Reviewing follower-to-following ratios and other community characteristics can help you identify accounts that may be valuable to engage with.
One approach is to use the Community Wall to explore your audience and apply filters that surface users who match your engagement goals. For example, you might add a competitor's community as a source and identify users with strong influence or high engagement within your industry. To access the Community Wall, select Audiences from the navigation menu and choose My Community.
From the Community Wall, simply hover over a user's profile to access the available follow or unfollow actions.
