What is the content creators filter in Influencers & Brands tab?
Learn how to use the Content Creators filter to find influencers based on the platforms they publish on and the types of content they create.
Overview
The Content Creators filter, available in the Influencers & Brands tab, helps you narrow influencer results based on the platforms where creators publish content and the types of content they produce. This makes it easier to identify creators who are active on the channels most relevant to your marketing, partnership, or research objectives.

Filter by Publishing Platform
You can filter influencers by the social platforms where they actively publish content.
Supported platforms include:
- Medium
- Snapchat
- TikTok
- Twitch
- YouTube
Selecting one or more platforms displays creators who have a presence on those networks, helping you identify influencers for channel-specific campaigns.
Filter by Content Type
In addition to social platforms, you can filter creators based on the type of content they produce.
Available content types include:
- Blogs
- Podcasts
- Journalists
These filters can help you identify creators whose content format aligns with your campaign goals or audience research.
When to Use This Filter
The Content Creators filter is useful when you want to:
- Find creators active on a specific social platform.
- Identify influencers who produce a particular type of content.
- Narrow large influencer lists to the creators most relevant to your campaign.
- Support influencer discovery for partnership or outreach initiatives.
Availability
Note: The Content Creators filter is not available on the Free subscription plan.
Please note: this filter is not available on a free subscription.