---
title: Politics, Governance, and Identity
description: Explore the Soprism Mindset Glossary
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# Politics, Governance, and Identity
## Explore the Soprism Mindset Glossary
### **Overview**
The Soprism Mindset Glossary provides definitions of the different audience mindsets available within Soprism. Each mindset represents a unique combination of interests, values, attitudes, and behaviors that help describe how individuals think, what motivates them, and how they engage with different topics.
Explore the mindsets listed below to better understand the characteristics and perspectives associated with this category. These definitions can help you interpret audience insights, identify meaningful audience segments, and develop a deeper understanding of your target audience.
### **Politics, Governance, and Identity**
****
#### **Civic Participation**
**The Conservative Voter:** An elector who favors traditional values and is inclined to support policies aimed at preserving the existing social and economic order.
**The EU Elections Voters:** A citizen of the European Union who participates in voting during the European elections, contributing to the election of representatives to the European Parliament.
**The EU Political Decision-Maker:** A political figure within the European Union, involved in decision-making and legislative processes at a supranational level, participating in the development of policies and regulations affecting member states.
**The Green Voter:** An elector who prioritizes environmental issues, supporting policies and candidates that promote sustainability, environmental protection, and climate action.
**The Informed Voter:** An elector who participates in elections with a detailed understanding of the candidates, political parties, and political issues, making voting decisions based on an informed and critical analysis.
**The Left Wing Voter**: An elector who favors progressive or socialist political ideas, supporting wealth redistribution, state intervention in the economy, and social equality.
**The Local Elections Voters:** A citizen of a city or a county who participates in voting during the local elections, contributing to the election of representatives to the city council.
**The National Elections Voters:** A citizen of a country who participates in voting during the National elections, contributing to the election of representatives to a country.
**The Progressive Voter:** An elector who supports social and economic reforms aimed at promoting equity and innovation, often favoring policies of change and societal improvement.
**The Right Wing Voter:** An elector who supports conservative or liberal political ideas in terms of economy and society, often favoring free enterprise, the reduction of government intervention, and traditional values.
**The Voter:** A Citizen with the right to vote in political elections, enabling the selection of representatives at the local, regional, national, or supranational level.
#### **Cultural Identity**
**The African American Culture Lover:** Individuals who have an interest in African American culture such as African American celebrities, African American cuisine and cities & countries well-known for their influence on African American culture.
**The African Culture Lover:** Individuals who have an interest in African culture such as African food, music, language,... Countries included are Algeria, Angola, Benin, Botswana, Burkina Faso, Cape Verde, Cameroon, Central African Republic, Chad, Democratic Republic of the Congo, Eritrea, Ethiopia, Gabon, Ghana, Guinea, Ivory Coast, Kenya, Liberia, Libya, Madagascar, Malawi, Mali, Mauritania, Mauritius, Mozambique, Namibia, Niger, Nigeria, Rwanda, Senegal, Sierra Leone, Somalia, South Africa, South Sudan, Sudan, Tanzania, The Gambia, Togo, Uganda, Zambia, Zimbabwe.
**The East Asian Culture Lover:** Individuals who have an interest in East Asian culture such as East Asian food, music, language,... Countries included are China, Hong Kong, Japan, Macau, South Korea and Taiwan.
**The Latino Culture Lover:** Individuals who have an interest in Latin culture such as Latin food, music, language,... Countries included are Argentina, Belize, Bolivia, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Guyana, Mexico, Panama, Peru, Suriname and Venezuela.
**The Middle Eastern Culture Lover:** Individuals who have an interest in middle eastern culture such as middle eastern food, music, language,... Countries included are Algeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Oman, Palestine, Qatar, Saudi Arabia, Syria, Tunisia, Turkey, United Arab Emirates and Yemen.
**The Multicultural Mixdown Lover:** Individuals who are open to different culture, through music, food, language or other forms of cultural expression.
**The North American Culture Lover:** Individuals who have an interest in north American culture such as north American food, music, language,... Countries included are The United States and Canada.
**The Oceanian Culture Lover:** Individuals who have an interest in Oceanian culture such as Oceanian food, music, language,... Countries included are Australia, Fiji, New Zealand, Papua New Guinea, Samoa, Tonga and Vanuatu.
**The South Asian Culture Lover:** Individuals who have an interest in South Asian culture such as South Asian food, music, language,... Countries included are Afghanistan, Bangladesh, Bhutan, India, Maldives, Nepal, Pakistan and Sri Lanka.
**The Southeast Asian Culture Lover:** Individuals who have an interest in Oceanian culture such as Oceanian food, music, language,... Countries included are Cambodia, Laos, Malaysia, Myanmar, Philippines, Thailand and Vietnam.
#### **Governance & Institutional Trust**
**The Crime and Safety Concerned:** Individuals who prioritize vigilance, local awareness, and protective measures—engaging with safety content as a way to feel empowered, prepared, and in control of their environment.
**The Institutionalist:** Individuals who value traditional institutions, governmental institutions and law.
**The Legalist:** Individuals who place a high value on following rules and laws, often believing in strict adherence to regulations and guidelines.
**The Opinion Elite:** Influential individuals who hold significant sway in shaping public discourse and opinion. They are typically academics, journalists and professionals in communication.
**The Political Decision-Maker:** Individuals who drive or influence public policy, governance, and civic leadership—engaging with political processes as a means of shaping societal outcomes through expertise, authority, or elected responsibility.
**The Security Addict:** Individuals who are concerned about national or personal security and take steps to protect themselves and their possessions, such as using security systems or carrying self-defense tools.
#### **Political Identity**
**The Conservative**: Individuals who align with tradition, family values, and religious principles as foundational beliefs, upholding social stability, moral order, and national heritage as guiding values in their political outlook.
**The Left-Wing:** Individuals who align with social justice, equality, and workers’ rights as core political principles, identifying with progressive, redistributive, and inclusive values that seek to expand protections and opportunities across society.
**The Legacy American Base:** Individuals who express patriotism, celebrate local culture, and honor family heritage as central to their identity, embodying traditional American values rooted in faith, family cohesion, and self-reliance.
**The Make America Healthy Again Advocate:** Individuals who prioritize wellness, nutrition, and public health within the context of U.S. civic discourse, advocating for a healthier and more self-reliant America through preventive health practices, personal responsibility, and active engagement in societal issues.
**The Moderate Voice:** Individuals who align with centrist politics, constructive debate, and mediation, valuing balance and pragmatism while rejecting polarization in favor of dialogue, compromise, and solution-oriented governance.
**The Political Enthusiast:** Individuals who actively engage with political science, activism, and public debate, passionately following political events and policy developments while enjoying analysis, discussion, and civic participation.
**The Progressist:** Individuals who champion human rights, social reform, and inclusion as drivers of societal advancement, believing that meaningful progress is achieved through innovation, expanded equality, and continuous moral and institutional modernization.
**The Right-Wing:** Individuals who align with national identity, traditional values, and patriotism as central political principles, defending conservative ideologies that prioritize social order, national sovereignty, and the preservation of cultural heritage.
#### **Religious Identity**
**The Believer:** Individuals who have strong religious or spiritual beliefs. They may attend religiousservices regularly, pray, or engage in spiritual practices.
#### **Socio-moral movements**
**The Altruistic Squad:** Individuals who are committed to making a positive impact in their community or the world through charitable actions, volunteer work, or activism.
**The Animal Rights Activist**: Individuals who are passionate about animal welfare and rights. They advocate for animal rights and work to protect and promote the wellbeing of animals.
**The Eco-Averse:** Individuals who are indifferent to ecology and ecological topics.
**The Environmentalist**: Individuals who are deeply concerned about the health and well-being of the planet, the nature and takes action to reduce their environmental impact and promote sustainability.
**The Ethical Addict:** Individuals who are committed to making ethical choices in their consumption habits, whether it’s buying fair-trade products, supporting eco-friendly brands, or reducing their carbon footprint. They have a high interest in humanity and people.
**The Housing Squeeze Advocate:** Champions equitable housing access by challenging speculative practices and advocating for policies that address affordability, urban displacement, and social inequality.
**The Philanthropist Donor:** Individuals who donate money or resources to support charitable causes and make a positive impact in their community or the world.
**The US Gun Rights Advocates**: Defends the right to bear arms as a foundational liberty tied to self-defense, individual sovereignty, and American patriotism; views gun ownership as a personal and constitutional imperative.
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