Understanding the Summary section
Learn how the Summary section (formerly known as the Persona Overview) helps give a quick snapshot of your overall audience
Overview
Follow this article to learn how the Summary section works and how it provides an overview of all aspects of your audience.
The Summary is designed to surface the overall ‘top’ persona characteristics of your audience from across various aggregated data points. This overview can be reviewed on its own, or in combination with performing deeper navigation of each of the metrics that comprise it. The Summary results are made available from both an Affinity and Penetration lens.
What is in the Summary?
The Summary spans the top results across all the other sections of a dashboard, including:
- A narrative description of the top insights, generated from AI using report data
- Top Demographics
- Top Mindsets, including the top parent categories they are represented by
- Top Interest Categories, including the top parent categories they are represented by
- Top Brands, including their associated parent categories
- Top Influencers, including their associated parent categories
- Top Media, including their associated parent categories
- Top Locations