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Best Practices for Using Audiences with X Ads

Learn how to use Audiense Connect audiences with X Ads to build more targeted advertising campaigns and improve audience reach.

Overview

Audiense Connect helps you build highly targeted audiences based on demographics, interests, behaviors, and community characteristics. Once you've created an audience, you can use it in X Ads to deliver more relevant campaigns and reach the users most likely to engage with your content.

Whether you're promoting a product, growing brand awareness, or increasing engagement, combining Audiense audience segmentation with X Ads can help improve campaign targeting and performance.

Option 1: Send an Audience to X Ads

After your audience has been generated:

  1. Open the audience in Audience Manager.
  2. Select Connect with X Ads.
  3. Confirm the synchronization.

Audiense sends the audience to your connected X Ads account, where it becomes available as a custom audience after synchronization is complete.

Note: Audience synchronization may take up to 24 hours, depending on processing within X Ads.

Option 2: Export X User IDs

If you prefer to manage audiences manually, you can export the audience as a list of X User IDs.

This option is useful when:

  • Importing audiences manually into X Ads.
  • Sharing audience data with another workflow.
  • Using exported IDs in approved external tools or internal processes.